About the Role
The Brand Manager, Action Figures, Plush & Imaginext, is responsible for translating global and EMEA Commercial Marketing priorities into locally relevant business, marketing and commercial plans across Poland and selected CEE markets. This role acts as the local category owner, ensuring that brand strategies, product plans, launch priorities, retail narratives and consumer programmes are executed effectively to drive revenue, market share and brand growth. The position supports both licensed and owned brands and serves as the key link between regional strategy and local execution.
Responsibilities
Category Strategy, Portfolio & Business Planning
•Drive category growth across Poland and selected CEE markets by executing EMEA brand strategies and local commercial plans
•Provide market, consumer and retailer insights to influence portfolio decisions, product launches and forecasts
•Monitor category performance, identify opportunities and risks, and recommend actions to achieve business objectives
Marketing & Campaign Execution
•Develop and execute marketing and activation plans for Action Figures, Plush and Imaginext
•Lead the local implementation of regional campaigns, adapting content and assets for local market needs
•Manage agencies and partners, track campaign performance and drive continuous improvement
Retail & Customer Engagement
•Partner with Sales and Omnichannel Retail Marketing teams to develop customer presentations, category stories and sell-in materials
•Support retailer activations, shopper marketing programmes and e-commerce initiatives
•Gather retailer and market feedback to strengthen future planning and execution
Stakeholder Management & Local Market Leadership
•Act as the voice of the local market, providing insights on consumer trends, competition, pricing and demand
•Build strong relationships with local, regional and global stakeholders, licensors and agency partners
•Coordinate launches, approvals and cross-functional priorities while ensuring compliance with local regulatory and cultural requirements
Requirements
•Bachelor's degree in Marketing, Business Administration, or a related field
•Minimum 5 years of experience in Brand Management, Category Marketing, Commercial Marketing, or a similar role
•Proven experience developing and executing marketing and category growth strategies
•Strong commercial acumen with a solid understanding of retail and consumer dynamics
•Experience managing international brands and working within a matrix organization
•Ability to analyze business performance data and translate insights into actionable plans
•Strong project management, prioritization, and stakeholder management skills
•Fluency in English and Polish is required
•Proficiency in an additional Central and Eastern European (CEE) language would be considered a strong advantage
•Experience working across multiple CEE markets, and with licensed brands or consumer products, is a plus
Conditions & Benefits
•Gross annual salary range of PLN 147,440 - PLN 175,085
•Bonus scheme: Participation in Mattel Incentive Plan (MIP) with the target of 7.5% of base salary, payout determined by company and individual performance results
•Paid time off: 20 OR 26 vacation days + 2 Mattel Days (company day off)
•Hybrid working set-up
•Commuting benefits: Company car
•Multisport Plus Card at a reduced price
•Employee assistance program: Access to Modern Health, Headspace, and Maven
•Health & dental insurance through Medicover
•Life and disability insurance
•Employee Pension Plans (savings program)
•Toy discount
•Christmas gift
•Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of a new child, return to work program, path to parenthood, and family care leave
