B2B Marketing Manager Content and Social
Company: Block, Inc.
Salary: $136K - $245K
About the Role
You will build an always-on B2B content calendar and create social-first programs, thought leadership, customer stories, product narratives, and industry content. You will translate priorities into briefs and distribution plans, use AI-assisted workflows, manage production from concept to launch, and optimize content using performance insights.
Requirements
•6+ years of B2B content, social content, integrated campaign, thought leadership, or content marketing experience
•Knowledge of social-first content, including LinkedIn
•Experience translating complex business topics into content for professional audiences
•Content storytelling and audience-relevance skills
•Experience managing content calendars, campaigns, series, or always-on programming
•Experience using AI tools for content workflows
•Project management skills
•Experience collaborating with marketing, creative, communications, sales, product, or external partners
•Knowledge of brand voice, accuracy, approvals, and business context
Responsibilities
•Build and manage an always-on B2B content calendar
•Execute social-first content formats and content franchises for co-marketing programs
•Create content programs featuring industry perspectives, customer stories, partner stories, product narratives, and market insights
•Develop thought leadership content
•Support customer storytelling and case study efforts
•Translate business priorities into content concepts, briefs, series, and distribution plans
•Use AI tools and workflows for content development and production planning
•Manage content production workflows from concept through launch
•Coordinate internal creative teams, external partners, freelancers, and agencies
•Track content and social performance and refine topics, formats, messaging, and distribution
Benefits
•Remote work
•Medical insurance
•Flexible time off
•Retirement savings plans
•Modern family planning
