Position Summary
Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Samsung Mobile B2B Business delivers a combination of enterprise offerings across our product portfolio and continues to expand its Enterprise Portfolio.
The SCPs (Strategic Channel Partners) are critical to the success of Samsung's Mobile B2B organization. Samsung plays a consultative role in helping these reseller partners build mobility marketing practices and identify opportunities for co-marketing that drives revenue and brand love for Samsung with channel sellers. The ideal candidate will be numbers-driven and optimize marketing ROI with structured and disciplined KPIs and metrics reporting. This position is responsible for marketing strategy, planning, development, and implementation of integrated marketing and communication strategies and campaigns to support the SCP Partners across enterprise and SMB and in concert with priorities around key verticals.
This role will also be responsible for promoting and advocating for Samsung's Ascend Partner Program among SCP resellers. This tiered program is designed for mobile resellers to grow revenue in a predictable, profitable and painless manner.
Primary Relationships
•Collaborate with IT Channel Sales, SCP team leaders and Account Managers to ensure Samsung and Partner profitability paired with continuous growth
•Serve as the face of Samsung Marketing with SCP Partner marketing and sales teams and Partner executive leadership
•Coordinate with Samsung Product and Solutions Marketing to plan partner investment and tactical timeline execution
•Align with Samsung Channel Marketing leadership, finance, legal and compliance teams to effectively execute against annual budgets
Role and Responsibilities
•Responsible for the strategy, planning, development, and implementation of integrated marketing and sales enablement campaigns to support the SCP Reseller Partners across enterprise and SMB and in concert with priorities around key verticals
•Work with Partners to design and develop marketing campaigns that achieve joint objectives and fit within resource allocations
•Develop, write, and coordinate marketing briefs and business cases for internal campaign approvals
•Project manage delivery of creative assets (visuals, copy, etc.) in compliance with Samsung Brand guidelines and legal approvals
•Manage and report campaign KPIs, and collect proof-of-performance for campaign payment
•Manage marketing budgets, forecasts, evaluate, measure and report on program effectiveness and ROI
•Optimize marketing ROI with structured and disciplined KPIs and metrics reporting
•Work directly with Channel Marketing senior leadership and SCP sales executives and their regional teams to drive campaigns and programs for building sales pipeline and closing business in the IT channel
•Work cross-functionally to oversee the timely planning and execution of campaigns and programs
•Work on multiple, simultaneous marketing programs that require both strategic thinking and high-speed tactical execution
Skills and Qualifications
•Minimum Bachelor level degree
•6+ years of sales or marketing experience, preferably in a channel, field facing or marketing communications role. Mobile and Channel experience a must, and SMB preferred
•Strong leadership and project management skills with an ability to develop and deliver campaigns and programs within a very high velocity, shifting environment with associated analytical tools
•Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities to drive business objectives
•Strong creative, strategic, analytical, organizational and personal sales skills
•Experience developing and managing budgets and reporting on KPIs and ROI metrics
•Commitment to working with shared leadership and in cross-functional teams
•Strong oral and written communications skills
•Approximately 50% travel across the US is required
Necessary Skills & Attributes
•Develop and maintain excellent working relationships with all assigned levels within and outside the company
•Plan, organize, and prioritize multiple assignments and projects
•Review detailed product development, marketing documents and media materials as needed
•Demonstrated competency in both oral and written communication modes for both internal and external personnel at various levels
•Work independently and in a team environment in order to achieve customer business objectives, personal and team goals and complete assignments within established time frames and specifications
•The ability to develop tasks and work assignments, based on sometimes vaguely defined objectives
Physical/Mental Demands and Working Conditions
•Work is generally performed in an office environment
•Operate a computer keyboard and view a video display terminal 50% of work time, including prolonged periods of time
•The movement and transportation of equipment, most of the time under 25 pounds
•Performs work under time schedules and stresses which are normally periodic or cyclical, including time sensitive job stress, fatigue, unpaid over-time, intellectual challenge, constant technical data feedback, language barriers, and business management stress
•Machines, tools, equipment, and work aids representative and commonly associated with PCs, printers, and office work areas
•Frequently works additional hours beyond normal schedule
•Under very little direct supervision with a high level of responsibility to apply general policies and guidelines where decisions are seldom monitored and consequences of decisions adversely affect operating results and management decisions. Complete access to confidential company data where disclosure may jeopardize the company's competitive position
Benefits
Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.
