Job Description
We are looking to hire a GTM Marketing Manager/Associate Director to design and lead Clearwater's APAC Marketing strategy and execution for the Insurance investment management ecosystem vertical in region. You will have a proven track record in building up and establishing a brand including PR, Digital Channels, Content for Insurance led Events with a strong focus on growth of this segment aligned to business KPIs and revenue targets. We are an exciting company recently acquired by a PE led consortium for USD 8.4B and we have ambitious plans to disrupt the investment management market infrastructure ecosystem.
Responsibilities
•Working closely with the Global Head of Insurance, the incumbent will build and deploy a comprehensive GTM marketing strategy aligned to targets, to grow the Clearwater brand through demand & lead generation, content, events and communications.
•Analyze brand positioning and consumer insights and translate brand elements into plans and go-to-market strategies.
•Create and implement effective sales and marketing tools, including management and development of sales collateral, presentations, client success stories and other sales tools to enhance sales team efforts.
•Support channel growth with partner/channel marketing programs.
•Collaborate with Sales, Marketing peers across the globe, Internal agency stakeholders, and Product Marketing to plan and execute new product launches.
•Effectively and concisely present ideas to executives, employees and stakeholders.
Requirements
•7+ years related marketing and leadership experience in a high growth, action orientated environment.
•Expertise in investment insurance management concepts and/or financial markets, B2B, FinTech business.
•Experience marketing SaaS solutions.
•Proven ability to develop brand and marketing strategies.
•Experience using multi-channel approach to identify, capture and nurture marketing qualified leads through the sales funnel from pre-pipeline all the way through booking.
•Strong understanding of digital marketing KPIs, metrics, analytics and reporting methods.
•Thorough understanding of and experience utilizing marketing automation tools and other technology to support the requirements of the demand generation plan.
•Proven track record of coordinating successful PR campaigns.
•Excellent strategic thinking and analytical skills with excellent stakeholder management skills.
•Bachelor's degree in business administration, marketing, communication or relevant field.
