Assistant Boutique Director
Dunhill | Madison Avenue
Reports to: Boutique Director
Overview
The Assistant Boutique Director will play a critical role in driving the commercial success and elevating the customer journey within our new Madison Avenue Flagship. Reporting directly to the Boutique Director, this role is responsible for leading sales floor performance, cultivating exceptional client relationships, and ensuring the delivery of world-class service. You will build, inspire, and manage a high-performing team of Client Advisors and specialist service providers (including Made-to-Measure, Barber, and Humidor experiences), ensuring every interaction reflects the Maison's commitment to luxury and client centricity. As a key ambassador for the Maison in the USA, you will embody our values and uphold our reputation for excellence.
Key Responsibilities
Sales Performance & Floor Leadership:
•Drive and achieve ambitious sales targets and key performance indicators (KPIs) for the sales floor, ensuring consistent growth and profitability.
•Lead by example on the sales floor, actively engaging with clients, demonstrating exceptional selling skills and ceremony, and inspiring the team.
•Monitor sales performance, analyze trends, and implement proactive strategies to maximize sales opportunities and optimize conversion rates.
•Ensure impeccable visual merchandising and store presentation standards are maintained to enhance the client experience and support sales.
Clientelling & Service Excellence:
•Champion an elevated, client-centric service culture, ensuring every client interaction is personalized, memorable, and exceeds expectations.
•Develop and implement advanced clientelling strategies to foster strong, lasting relationships with discerning gentlemen, including high-value and VIP clients.
•Oversee the scheduling and execution of VIP client appointments, ensuring a seamless and exclusive experience.
•Lead the team in providing expert styling advice, product knowledge, and bespoke recommendations tailored to individual client preferences.
•Proactively resolve client concerns and feedback with professionalism and discretion, turning challenges into opportunities for loyalty.
Team Leadership & Development (Sales & Specialists):
•Recruit, onboard, train, and continuously develop a high-performing team of Client Advisors and specialist service providers (e.g., Made-to-Measure, Barber, Humidor).
•Provide ongoing coaching, mentorship, and performance feedback to motivate the team, enhance their skills, and ensure adherence to Maison standards.
•Conduct regular performance reviews, set clear objectives, and support career development for team members.
•Foster a collaborative and positive team environment that encourages initiative, expertise, and a shared passion for luxury.
Brand Ambassadorship:
•Act as a prominent ambassador for the Maison, embodying its heritage, values, and sophisticated aesthetic in all interactions.
•Represent the brand with integrity and professionalism, both within the boutique and at external events or networking opportunities.
•Ensure the team consistently communicates the Maison's unique story, craftsmanship, and product attributes to clients.
Collaboration & Communication:
•Work closely with the Boutique Director to align sales strategies with overall business objectives and operational efficiency.
•Collaborate effectively with the Assistant Boutique Manager responsible for Operations to ensure seamless coordination between front-of-house sales and back-of-house support.
•Provide valuable market insights, client feedback, and sales data to the Boutique Director to inform strategic decision-making.
Qualifications
•Proven progressive retail experience, with a sales management or senior clientelling role within luxury retail, preferably menswear or lifestyle.
•Proven track record of achieving and exceeding sales targets in a high-end retail environment.
•Exceptional leadership skills, with demonstrated ability to recruit, train, motivate, and manage a diverse sales team. Excellent communication, interpersonal, and presentation skills, with the ability to engage effectively with discerning clients and internal stakeholders.
•Deep expertise in luxury clientelling, relationship building, and delivering personalized, elevated customer experiences.
•Ability to work flexible hours, including evenings, weekends, and holidays, as required by a dynamic luxury retail environment.
•Bachelor's degree in Business Administration, Marketing, Retail Management, or a related field is preferred.
We Offer
Employee wellbeing is a top priority at Richemont. We offer a comprehensive benefits program to support employees and their loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are also available. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of work-life balance, our total rewards include paid time off, a wellness reimbursement benefit, and access to the employee assistance program. Employees are encouraged to make a difference in their local communities with volunteer days off, supporting initiatives that drive change.
Expected Salary Range: $100,000 - $115,000. Salary will be determined based on relevant skills and experience.
