About ZEISS
ZEISS is synonymous with technology and innovation. Founded in Germany in 1846, ZEISS is a global technology leader operating in the optics and optoelectronics sectors in more than 50 countries.
As a company wholly controlled by a foundation, ZEISS conducts its business with responsibility in all its activities. A pioneer in scientific optics, it has employees around the world who continue pushing the boundaries of what is possible. With a strong focus on quality and innovation, ZEISS generates value for its customers and helps shape new ways of seeing the world.
About the position
We are looking for a Marketing Analyst | Market Intelligence to join our RQS team, a ZEISS business unit that offers measurement, analysis and quality control solutions for different industries and market segments.
In this position, you will play an important role in strengthening the strategic reach of Marketing, contributing to market research and analysis, competitor mapping, and identification of trends and growth opportunities.
You will work in partnership with the Marketing and Sales areas, turning market information into insights and recommendations that support business decisions and drive business growth.
Responsibilities
•Conduct market research and analysis, identifying trends, competitor movements and opportunities in ZEISS's different segments.
•Search for, consolidate, interpret and cross-reference internal and external information to assess the market potential of segments, industries and regions.
•Identify potential clients and business opportunities, supporting Sales' prospecting and commercial prioritization strategies.
•Prepare studies, reports and presentations, turning market information into insights and recommendations to support decision-making.
•Establish connections with internal stakeholders, global teams, industry associations and external sources to broaden access to information relevant to the business.
What we are looking for
•Completed higher education in Marketing, Business Administration, Economics, Engineering or related fields.
•Previous experience in Marketing, preferably in activities related to market research, planning, competitive analysis or business analysis.
•Analytical ability to search for, interpret and cross-reference information from different sources, identifying market trends and opportunities.
•Good communication and ability to prepare and present analyses, insights and recommendations to different audiences.
•Advanced English, with the ability to interact with global teams.
Nice to have
•Experience in B2B environments, industrial markets or technology companies.
•Knowledge of industrial, medical or technology-related segments, as well as experience with industry associations and external data sources.
•Location: São Paulo, SP - Berrini region.
•Work model: Hybrid, 3x per week in the office.
