About
Lottie is building the AI operating system for social care. Families find care through our marketplace. Providers use Found to manage enquiries, occupancy and finances, with Eliza, our AI agent, answering family calls and chats on their behalf. We're opening Found for Specialist Care as a new vertical, alongside Care Home and Home Care, and we need someone to build it. This is a market to create, not a playbook to follow.
Responsibilities
•Own the full sales cycle for specialist care and supported living providers, from first conversation to close, then hand over cleanly to Customer Success
•Build the go-to-market for the vertical: test messaging, learn what resonates and iterate on what works
•Re-engage providers we previously talked to and grow from the existing 7–8 specialist care customers
•Build and manage your pipeline through outbound (calls, emails, LinkedIn, events) alongside inbound leads
•Run discovery calls and demos, often with head-office and operational leaders at multi-site providers
•Negotiate and close deals against MRR targets, with uncapped commission on ARR closed
•Feed market insight to Product and Engineering as we build out Found for Specialist Care
Requirements
•You're a self-starter who can take a brief and run with it, without a ready-made playbook or an SDR feeding you leads
•You have at least 12 months of closing experience in a B2B sales role and have consistently hit or exceeded targets
•You're strong on the phone and comfortable building your own pipeline from outbound
•You build genuine relationships: empathetic and consultative rather than overly "salesy", and providers warm to you
•You're comfortable selling to operators who aren't always tech-savvy: you explain value in plain language and never talk down to them
•You're motivated by targets and commission
•You're curious about how a new market works and enjoy turning what you learn into messaging and process
•You're ready to own this vertical for at least 12 months and build something meaningful
Nice to have
B2B SaaS sales methodology, startup experience, or experience selling into regulated or publicly funded sectors. Care sector experience is not required.
Conditions
•OTE £75,000 - £105,000 (£50,000 - £70,000 base) + equity
•A very generous EMI share offering
•26 days + bank holidays
•Hybrid with a minimum of 2 core office days per week
•Uncapped commission on ARR closed
•Early Hire Benefits - Be an early hire at one of the UK's fastest growing startups and benefit from fast career progression, as well as a generous stock options package
