About the Role
Sprout Social is looking to hire a Senior Account Based Experience (ABX) Marketing Strategist (EMEA) to the Marketing team, based in Ireland.
At Sprout Social, we don't just market products—we set the pace for how breakthrough brands connect with the world. As the social intelligence platform powering the future of customer connection, our Marketing team is the driving force behind turning that vision into reality. We lead with clarity and act with speed to drive market leadership, generate demand, and accelerate customer expansion, all in close partnership with core cross-functional stakeholders.
Responsibilities
•End-to-End Campaign Ownership: Own the end-to-end execution of ABX field marketing programs across priority EMEA accounts—translating regional strategy into account-specific experiences while managing timelines, budgets, vendors, logistics, and internal stakeholders to ensure flawless delivery.
•Consultative GTM & Campaign Mix: Execute targeted 1:1, 1:few, and 1:many ABX programs utilizing a full tactical mix (executive dinners, roundtables, virtual/in-person webinars, strategic gifting, direct mail, and outbound plays) to create pipeline and accelerate deals.
•Sales & Field Alignment: Act as the connective tissue between Marketing, Sales, and BDR teams—serving as the go-to marketer to open doors, align on account outreach sequencing, support deal acceleration, and build moments buying committees remember.
•AI & Operational Efficiency: Experiment with and implement AI tools (such as Claude) and automated workflows to optimize campaign efficiency, deepen personalization, and elevate team productivity.
•Performance & Insights: Track, measure, and report on key account engagement, pipeline creation, and deal acceleration metrics—continuously testing, optimizing, and applying insights to evolve Sprout's regional ABX approach.
•Complete Sprout Social's new hire training & onboarding program alongside other new Sprout team members, gaining a broader understanding of products and how the role fits into the organization.
•Make a plan with your manager to set initial priorities, align on expectations, plant goalposts for your career, and learn Sprout's approach to ABX strategy, EMEA priorities, target accounts, and sales motions.
•Establish relationships with key Sales, BDR, and Marketing partners globally and in region, while getting hands-on with ABX tools, dashboards, and reporting metrics.
•Build connections with members from other teams through active networking and community building.
•Independently own and execute 1:1, 1:few, and 1:many ABX programs for assigned accounts, including delivering your first field/executive event or webinar in region.
•Partner confidently with Sales and BDRs on account research, messaging, outreach timing, and performance tracking.
•Have your first performance conversation with your manager, discussing accomplishments and building goals for professional growth.
•Act as a trusted ABX partner to EMEA sales teams, running concurrent multi-market motions (events, webinars, gifting, outbound plays) that drive pipeline creation and deal acceleration.
•Apply performance insights to refine targeting tactics and bring forward strategic recommendations on how to invest in ABX across EMEA.
•Serve as the subject-matter expert on EMEA ABX best practices, building a repeatable regional playbook and contributing to global strategy.
•Use your unique ideas and abilities to change your team in beneficial ways not yet considered.
The above outlines the ideal timeline, but things may shift based on business needs, and other projects and tasks could be added at the discretion of your manager.
Requirements
•A true partner to Sales and Marketing who combines a strategic lens with hands-on execution, balancing big-picture thinking with an eye for detail.
•Thrives in ambiguity, takes full ownership of concurrent programs, and brings a collaborative, service-oriented approach to driving pipeline across a diverse, multi-market region.
•5+ years of experience in ABM/ABX, field marketing, demand generation, campaign, or integrated marketing.
•Proven experience executing end-to-end account-based programs, in-person field events, webinars, and coordinated outbound plays alongside sales teams.
•Strong project management and data tool fluency (e.g., SFDC, Tableau, or equivalent) with the ability to manage complex initiatives and translate metrics into actionable insights.
•Direct experience marketing to diverse EMEA audiences and supporting Enterprise/Strategic multi-threaded sales cycles.
•Hands-on experience with ABM platforms (e.g., 6sense), AI/automation tools (e.g., Claude), and CRM/marketing software (e.g., Asana, Salesforce).
•Persuasive storytelling, presentation, and cross-functional communication skills with a track record of bringing sales leadership and peers along.
•Ability to work from the Dublin office at least one day per week.
Benefits
•Comprehensive Private Health & Dental: 100% premium coverage for you and your eligible dependents through VHI (Health) and DeCare (Dental).
•Pension Scheme: Company matches pension contributions 1-to-1 up to 6% of your salary.
•Life & Disability Insurance: 100% paid-for life cover and disability insurance.
•Generous Paid Time Off: 25 days of leave, plus all public holidays and additional company-wide Rest & Recharge days.
•Paid Parental Leave: 26 weeks of full pay for birthing parents and 16 weeks of full pay for non-birthing parents.
•Family & Care Support: Access to subsidized child/eldercare through Care.com.
•Premium Mental Health Support: Full access to Modern Health for you and your dependents, including free coaching, therapy sessions, and digital wellness resources.
•Lifestyle Spending Account (LSA): An annual $700 USD fund to spend on physical, mental, and financial well-being.
•Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
•Dublin Office Perks: A €18 daily lunch stipend (via Deliveroo) when working from the Dublin office.
•Commuter Savings: Access to the Tax Saver Commuter/Cycle to Work scheme for tax savings.
•Charitable Giving: A company match for donations to eligible organizations.
Compensation
The current hiring range for this role is €60,000 – €78,000 annually, with opportunities to grow within the broader band based on performance and impact. The full base pay range for this role is €60,000 – €90,000. Individual pay is based on geographic zone, relevant experience, and skills.
