About
Algonova is an international tech school that helps kids and teens around the world find their place in digital and IT industries.
*Instagram and Facebook are owned by Meta Platforms Inc., whose activity is recognized as extremist and banned in the territory of the Russian Federation.
Tasks
•Own end-to-end advertising tracking, from ad click through the site, Pixel/CAPI, CRM, deal, and payment
•Set up and maintain Meta Ads, Datasets, Events, and the Conversions API, controlling event delivery and quality
•Keep UTMs, click IDs, deduplication, and data accuracy consistent across ads, the site, and CRM
•Find and fix data losses and discrepancies
•Work with APIs, webhooks, n8n, and other integration tools
•Debug tracking and identify where and why data delivery breaks
•Monitor Meta platform changes and adapt the system proactively
•Assess how tracking and attribution quality affect ad performance and business results
•Prioritize improvements by their impact on metrics
•Work across marketing, product, and development
Requirements
•5+ years of commercial experience in web/marketing analytics and ad tracking
•Hands-on experience with Meta Pixel, Events, and the Conversions API
•Strong understanding of attribution, UTMs, click IDs, and data flow from ads to CRM and final conversion
•Experience with APIs, webhooks, and n8n or similar tools
•Ability to independently find the root cause of tracking issues rather than work only from specifications
•Business sense to assess analytics' impact on business results, not only technical correctness
•Basic understanding of GTM, dataLayer, and client-side tracking
•Daily use of AI tools
•English B1 or higher
Will be a plus: Google Ads, GA4, server-side tracking, amoCRM/Kommo, SQL, Python/JavaScript, experience with other ad platforms
Conditions
•Full remote on an international product
•A set-up stack and clear onboarding
•AI tools are part of the whole team's workflow
•A large product with real data volume and complex funnels
•A small team, short decision chains, and low bureaucracy
