About the Role
The Visual Designer I defines the visual identity of LexisNexis eStores and e-commerce experiences, working directly with Product Managers and Developers. She/he builds and maintains an AI-ready design system, suggests new design patterns, and primarily works within established brand guidelines and frameworks.
Accountabilities
Customer (or User) Focus
•Understands how UI design impacts the overall shopping and purchase experience.
•Familiar with and can use customer frameworks (e.g., Jobs To Be Done, personas, journey maps).
•Keeps up to date on e-commerce trends and what is happening in the market and with competitors.
Creative Problem Solving
•Asks the right questions to explore the problem and considers it from a number of angles.
•Independently identifies different creative solutions.
•Collects feedback from users, Product Managers, Developers, and stakeholders.
eStore & Product Design
•Follows a user-centred visual design process and creates original visual design assets.
•Designs eStore pages and assets, including homepages, product pages, cart and checkout flows, landing pages, and campaign banners.
•Works directly with Product Managers to understand user needs and requirements and to define the structure and layout of eStore experiences.
•Designs responsive, accessible (WCAG) layouts for desktop, tablet, and mobile.
•Works within brand guidelines and existing design patterns, occasionally introducing new patterns.
Design System & AI Prototyping
•Builds and maintains an AI-ready design system: well-structured components, design tokens, clear naming, and written usage rules that AI tools can pick up to build prototypes.
•Creates AI-assisted prototypes to quickly test and communicate ideas.
•Works directly with Developers on design handoffs and reviews builds for visual quality.
Data Driven Analysis & Testing
•Iterates work based on user testing, A/B test results, and data analysis.
•Explores data from analytics packages, customer insight, or other sources to understand the context of design work.
•Proactively uses data to establish key metrics for projects (e.g., conversion rate, click-through rate).
Technical Skills
•Good knowledge of the organization's tech stack and e-commerce platforms.
•Strong proficiency in Figma (components, variables, auto layout, Dev Mode).
•Familiarity with HTML and CSS and an understanding of how designs are implemented in websites.
•Understanding of design tokens and how to structure a design system so AI tools and developers can use it.
•Ability to write clear, structured design specs that developers and AI tools can build from.
•Familiarity with AI prototyping tools (e.g., Figma Make, v0, Lovable) and ability to quickly learn and apply enterprise AI tools.
•Proactively identifies needs for training in technical skills.
Qualifications
•Bachelor's Degree in IT-related course (e.g., Computer Science, Information Technology, Information Systems).
•At least 5 years of Visual Design, UI Design, or UX Design experience in a corporate, marketing, e-commerce, or digital product environment.
•Portfolio showcasing actual production work for websites, e-commerce stores, landing pages, or marketing pages (not personal or mock projects).
•Experience creating and maintaining design systems, including reusable components, design tokens, branding guidelines, patterns, and templates.
•Experience working directly with Product Managers, Developers, and global teams.
•Continuous Learning & Self-Development – Open to feedback, eager to learn, and actively pursues growth opportunities.
•Innovation & Creativity – Generates new ideas and explores opportunities to improve processes, designs, and user experiences.
•Communication & Collaboration – Communicates ideas clearly, actively listens, and works effectively across teams.
•Relationship Building – Approachable, professional, and able to build strong partnerships with colleagues and stakeholders.
•Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.
