Kenvue

Stage Brand activation et Category Management Mass H/F

In short

This is an internship (stage) in Brand Activation and Mass Category Management at Kenvue, based in Issy-les-Moulineaux, France, in hybrid work mode. The intern will report to a Senior Brand Activation Manager and work on category/brand analysis, growth levers, sales tools, and KPI tracking for brands including Le Petit Marseillais. The role requires a student in business/marketing studies (final year ESC or Master 2) with strong organizational skills and knowledge of FMCG/pharmacy/cosmetics products.</tldr> <parameter name="facts">{"country": "FR", "city": "Issy-les-Moulineaux", "industry": "FMCG / Consumer Goods", "employment": "internship", "seniority": "intern", "remote": false, "work_mode": "hybrid", "skills": ["Category Management", "Brand Activation", "Marketing Analysis", "Competitive Intelligence", "Sales Tools Development", "KPI Monitoring"]}

About Kenvue
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Le Petit Marseillais, Neutrogena, Listerine, Cicabiafine and Vania® that you already know and love. Science is our passion; care is our talent. Our global team is ~22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.
Role reports to: Senior Brand Activation Manager Le Petit Marseillais
Location: Europe/Middle East/Africa, France, Haute-de-Seine, Issy Les Moulineaux
Work Location: Hybrid
Mission
Integrated into the Marketing/Commerce teams, under the responsibility of a Senior Brand Activation Manager, your main missions will be:
•Monthly analysis of categories and brands (distribution and consumer panels, qualitative and quantitative studies...) and creation of reports, competitive monitoring
•Identification of brand and category growth levers, steering with the category manager on objectives for each of these levers (assortment, price, promotion, distribution)
•Preparation of all tools for the implementation of the 2027 strategy
•Development of sales support tools (merchandising book, innovation pitches, POS materials, shelf tagging, display) and active support in preparing company events (launch seminars and regional meetings)
•Monitoring of KPIs for our innovations
•Strong interaction with the "Retailer" category management team, KAMs, the e-commerce team, marketing, supply, Business Intelligence and field teams
Profile
•You are a student in the second part of a gap year, final year of a business school (ESC), or in a Master 2, with a specialization in marketing/sales
•You know and are sensitive to fast-moving consumer goods/pharmacy/cosmetics products
•We will particularly appreciate your organizational skills, rigor, and ability to prioritize
•Enthusiastic and autonomous, you have good interpersonal skills and adaptability, and you know how to take initiative. Your desire to learn and your enthusiasm will be real assets for your development
•Knowledge of GMS (organized mass retail), large retail clients and drive-through services is a plus

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