Job Summary
This is a 12 month FTC.
The purpose of the Software Consultant is to support the Software Sales Teams with all campaigns, customer quotes and queries.
The role is responsible for looking after the Software mailboxes, increasing the software financial performance contribution across allocated Sales Teams through multiple activities including account mapping, gap analysis, proactive customer targeting, white spacing activity, tender/RFP responses and other ad-hoc tasks.
Developing relationships between CDW sellers and our software vendors to ensure effective collaboration and maximum commercial outcome and leverage.
Core Success Metrics
•Revenue Generation – Achieving and exceeding personal and team financial targets.
•Pipeline Development – Building and maintaining a robust sales pipeline with qualified opportunities.
•Customer Engagement – Regular engagement with existing and prospective customers, ensuring satisfaction and retention.
•Long-term Strategic Change Measures
•Market Expansion – Establishing new customer relationships and expanding CDW's presence across targeted industries.
•Thought Leadership – Positioning CDW as a trusted advisor in the software space through industry insights, presentations, and engagement.
What you will do
•Act as a virtual team member of allocated direct sales teams and take responsibility for increasing licensing margin.
•Work with Account Managers to identify gaps in existing client base spend and proactively call identified clients to generate opportunities whilst remaining reactive to emerging prospects in the existing customer base
•Identify projects and opportunities to register with vendors and programs.
•Supporting customer renewal process where required
•Provide consultancy advice on all supported vendor licensing models in collaboration with the Senior Software Consultants where needed.
•Generate and close new business opportunities
•Review quotes for cross sell/upsell and further project/licensing opportunities.
•Accurate pipeline management and reporting using available tools and processes
•Support compliance with deal registration or any other incentive requirements
•Supporting teams with bids
•Prepare and present compelling proposals and pitches to customers, both owning and contributing to opportunities
•Communicate productivity and achievements to sales management on a weekly / quarterly basis.
•Advising and assisting Solution Architects on licensing queries.
•Perform any other ad-hoc tasks to support the team or wider business
•Support or lead sales enablement across aligned sales segments or teams
What we expect of you
Essential experience:
•Previous licensing sales experience working in a Value Added Reseller (VAR), reseller, distribution or vendor role.
•Experience of vendor audit reviews and/or Install Base Reports
•Experience with Microsoft Office (intermediate/advanced Excel knowledge an advantage)
•Understanding of RFP and Tender processes and experience with providing a response
•Understanding of software or business requirements of clients and delivering cost savings/cost avoidance advice.
Required/desirable qualifications:
•Strong working knowledge of tier 1 vendors e.g. Microsoft, VMware, Rubrik, Redhat, Citrix etc
Key skills needed to succeed in the role:
•Capturing core customer requirements to provide insight and consultation around licencing options.
•Skilled in presenting licensing models and agreement structures to clients over the phone, face-to-face or online
•High levels of industry-related knowledge with a proactive approach to gain new information relevant to the market.
Key competencies:
•Adaptive multitasking and prioritisation: Demonstrates a high level of attention to detail and effective time management, applying organisational skills and time management techniques to manage multiple activities. Capable of dynamically prioritising tasks and pivoting focus in response to evolving business needs
•Excellent communications skills, with the ability to clearly and concisely present concepts and recommendations in verbal, written, and presentation formats to customers, senior leaders, and cross-functional audiences
•Forecasting and Pipeline Management: Combines commercial acumen, tooling proficiency, and strategic planning experience to manage a high-quality pipeline of opportunities aligned with business objectives.
About Us
CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what's possible through technology. As a full‑stack, full‑lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes.
