SMM Manager
Alfajr Premium Brand — a growing premium brand offering natural leather prayer rugs, natural stone prayer beads (tasbeh), leather accessories, gift sets and decor products.
We are looking for an SMM Manager for our team who understands modern SMM well, can generate creative content ideas, quickly picks up on trends, and can grow the brand's audience and sales through social media.
Main responsibilities:
•Implement SMM strategy for Instagram, TikTok, Telegram and other social networks
•Develop monthly and weekly content plans
•Develop creative ideas for Reels, Stories, posts, carousels and other formats
•Prepare scripts, texts and technical briefs for content
•Plan content in line with the company's premium brand style
•Continuously search for trends, formats and new creative solutions for Reels and Stories
•Coordinate the content creation process together with SMM specialist, mobilographer, videographer and designer
•Ensure content is delivered on time and with quality
•Work with the audience on Instagram and other platforms
•Monitor audience reactions in comments and Direct messages
•Coordinate SMM-side content for collaborations with influencers and bloggers
•Develop SMM campaigns for promotions, new products and special projects
•Analyze competitors and market content
•Regularly track modern SMM trends
•Analyze content effectiveness and propose new ideas based on results
•Prepare weekly and monthly SMM reports
We expect from the candidate:
•1–3 years of practical experience in SMM
•A portfolio is mandatory — pages, projects or creative work actually managed
•Good understanding of Instagram and TikTok algorithms and how the platforms work
•Ability to build content strategy and content plans
•Ability to develop creative ideas for Reels and short-form video
•Ability to quickly catch trends and adapt them to the brand
•Strong creative and visual thinking
•Ability to analyze SMM results through key metrics: reach, views, engagement, saves, shares, follower growth and others
•Understanding of content's impact on customers and sales, beyond audience engagement
•Ability to actively work with Instagram Stories
•Literate and engaging writing skills
•Literate written and spoken Uzbek
•Knowledge of Russian — an advantage
•Ability to work with Canva, CapCut or similar content creation programs
•Ability to work effectively with mobilographers, videographers, designers and other creative specialists
•Proper time management and ability to handle multiple tasks simultaneously
•Proactive, active, responsible and results-oriented
•Age 22–25
Especially important to us:
We don't need an SMM manager who just "posts content" — we need a specialist who understands why content is needed. The candidate should:
•Propose new ideas themselves rather than waiting to be told "what do we post today?"
•Develop scripts and creative concepts for Reels
•Be able to analyze why certain content worked well or poorly
•Not just copy trends, but adapt them to Alfajr Premium Brand's style
•Understand the visual and communication style suited to the premium segment
•Create content for brand and business results, not just for subscribers and views
Advantages:
•Experience working with premium, fashion, beauty, retail or B2C brands
•Experience creating creative Reels formats for products
•Ability to independently organize content shooting
•Copywriting and scriptwriting skills
•Basic understanding of targeted advertising
•Experience working with influencer marketing
•Experience managing several social networks in parallel
We offer:
•Work with a growing premium brand
•Freedom to implement creative ideas
•Work together with marketing, PR and creative teams
•Opportunity for professional development and career growth
•Interesting products and creative projects
•Professional and friendly team
•Fixed salary + KPI-based bonus
•Salary negotiable based on experience and skills
•Work format: office, full-time
•Address: Tashkent, Maxtumquli street, 99B
•Work schedule: negotiated during the interview
When applying:
Please be sure to attach a portfolio to your resume. The portfolio should include:
•Instagram/TikTok pages you have managed
•Reels and Stories you have created
•Content plans or creative projects
•Brief information about achieved results, if any
•Links to content you participated in
