Business Development Representative (Service Sales) – Digital Product Sales, Electrical & HVAC Product Sales
Location: Karnataka
Experience: 5+ Years
Travel: Extensive travel across Karnataka
Function: Business Development / Technical Sales
About the Role
We are looking for an experienced Business Development Representative (BDR) with a minimum of 5 years of experience in Electrical Service Sales / Technical Sales / B2B Business Development.
The candidate will be responsible for developing new customer relationships and generating business opportunities across Karnataka, with a primary focus on Digital Solutions, Electrical Audits, and HVAC Retrofit & Energy Optimization projects.
Key Responsibilities
•Identify and develop new business opportunities across Karnataka through customer visits, networking, references, and market mapping.
•Engage with Facility, Electrical, MEP, Engineering, Operations, and Procurement teams to understand customer requirements.
•Generate qualified leads and develop them into actionable sales opportunities.
•Promote and develop business for:
•Digital Products & Solutions
•Electrical Audits & Energy Assessments
•HVAC Retrofit & Energy Optimization
•Electrical and facility-related services
•Conduct customer meetings and site visits to identify technical and operational requirements.
•Coordinate with internal technical teams for site surveys, solution development, proposals, and quotations.
•Follow opportunities through the sales cycle and support conversion from lead → opportunity → proposal → negotiation → order.
•Develop new accounts while identifying cross-selling and up-selling opportunities within existing customers.
•Maintain regular customer engagement and build a strong network across Karnataka.
•Track market trends, customer requirements, competitor activities, and upcoming projects.
•Maintain accurate CRM/sales reports and provide regular updates on pipeline and opportunity status.
•Achieve assigned lead generation, opportunity development, and revenue targets.
Candidate Requirements
•Minimum 5 years of experience in Service Sales / Technical Sales / Business Development.
•Experience in Electrical, Power, Energy, HVAC, MEP, Industrial Services, or related technical B2B industries.
•Strong understanding of B2B customer sales and service business models.
•Excellent verbal and written communication skills.
•Strong customer-facing, presentation, negotiation, and relationship-building abilities.
•Ability to understand customer pain points and identify suitable technical solutions.
•Strong lead-generation and opportunity-development mindset.
•Willingness to travel extensively across Karnataka for customer meetings and site visits.
•Ability to work independently and proactively develop new customer accounts.
•Good working knowledge of MS Office, Excel, and PowerPoint.
Preferred Experience
Experience in any of the following areas will be an advantage:
Electrical Audits | Energy Audits | Electrical Maintenance | AMC Sales | Power Quality | Energy Management | Digital/IoT Solutions | BMS | HVAC Retrofit | MEP Services | Industrial Services | Data Center Services
What Success Looks Like
The successful candidate will be expected to:
•Build a strong customer and prospect network across Karnataka
•Generate a consistent pipeline of qualified opportunities
•Develop opportunities for Digital, Electrical Audit, and HVAC Retrofit solutions
•Convert customer requirements into viable business opportunities
•Support successful closure of identified opportunities
•Build long-term relationships with key customer stakeholders
Ideal Candidate
The ideal candidate is a proactive, technically inclined sales professional who enjoys meeting customers, identifying business opportunities, understanding technical requirements, and developing solutions.
Strong communication + technical understanding + customer-facing ability + business development mindset + willingness to travel are essential for this role.
