About the Role
Liberty is a luxury retailer with a website and digital touchpoints, focused on growing its digital revenue channel.
Responsibilities
•Develop and execute the SEO strategy, with agency support, aligned with Liberty London's commercial goals
•Set, track, and report on KPIs, including organic traffic, keyword rankings, CTR, and revenue attribution
•Conduct competitive analysis within luxury retail to identify opportunities and gaps
•Support the SEO budget, including tools and agency spend
•Lead technical audits covering crawlability, indexation, page speed, and Core Web Vitals, with agency support
•Partner with development to implement structured data, hreflang, and schema markup
•Support site developments and new market roll-outs
•Lead keyword research and content gap analysis to inform editorial and product content
•Write and optimise product descriptions, metadata, and editorial content for search intent and brand tone
•Develop internal linking architecture to support page authority
•Support backlink acquisition through digital PR and editorial outreach, with agency input
•Protect domain authority through link profile audits and disavow management
•Lead GEO and AEO, structure content for AI-driven search, and champion this internally
•Align PR outreach with SEO goals to support domain authority and GEO visibility
Requirements
•5+ years of hands-on SEO experience
•A track record of measurable organic growth in a commercially complex environment
•Strong proficiency in Google Search Console, Ahrefs, SEMrush, Screaming Frog, and Looker Studio
•Strong technical SEO knowledge, including HTML, CSS fundamentals, site architecture, and web performance
•International SEO experience
•Excellent written communication and a keen sense of luxury brand voice
•Experience writing product descriptions, metadata, and editorial content
•Analytical mindset and working proficiency in GA4
•Working knowledge of GEO and AEO
•Meticulous attention to detail and brand standards
•Collaborative approach and ability to thrive in a fast-paced environment
•Proactive self-starter with strong project management skills
•Understanding of the luxury consumer
•Confidence influencing senior stakeholders
Nice to Have
•Experience in-house within luxury retail, fashion, or premium e-commerce
•Knowledge of digital PR or editorial outreach within luxury or lifestyle media
•Relevant certifications (Google, SEMrush Academy, etc.)
•Salesforce experience
Conditions
No conditions stated in the posting.
