About the Role
Millions of customers visit Screwfix online to find the products they need to get the job done. As an SEO Specialist, you'll help more of them find us, making sure our products and content are visible when customers are searching for them. Joining the Ecommerce team, you'll work across the UK and Republic of Ireland websites, getting hands-on with keyword research, content optimisation and creating and optimising buying guides. You'll help produce useful content that supports customers in choosing the right products, while identifying opportunities to improve organic visibility and performance. You'll use tools such as Google Search Console and Bright Edge to understand what customers are searching for, spot opportunities and turn insights into practical improvements. Working closely with the wider team and an external SEO agency, you'll also contribute to how Screwfix approaches emerging AI-powered search experiences and help content reach customers in new ways. It's an opportunity to build on your SEO experience, work on a large ecommerce website and see how your work contributes to helping customers find what they need.
This is a 12 month fixed term contract position until January 2028.
Responsibilities
•Deliver SEO plans for assigned product categories, prioritising opportunities by commercial impact and tracking results against agreed traffic and revenue targets.
•Conduct thorough keyword research to identify high value search terms and optimise content accordingly.
•Implement on-page SEO improvements, including page titles, internal linking, content optimisation and structured data.
•Identify technical SEO issues (e.g. crawling, indexation, page speed) and write clear tickets for product and development teams.
•Work with the PR team on digital PR activity to earn links and brand mentions from relevant, trusted sources.
•Create and optimise buying guides that support purchase decisions and earn citations from AI search tools.
•Optimise the website for local search, including store pages and Google Business Profiles.
•Monitor and analyse organic performance using Search Console, GA4 and BrightEdge, including AI referral traffic, providing regular reports that explain what changed, why, and what to do next.
•Conduct competitor analysis across traditional and AI search, tracking how visible products and content are and recommending improvements.
•Support SEO tests to measure the impact of changes before they are rolled out more widely.
•Collaborate with external SEO agencies to align strategies, share insights, and ensure cohesive execution of SEO initiatives.
•Keep up to date with algorithm updates and changes in how customers search, including AI assistants, and use AI tools responsibly to work more efficiently.
Requirements
•Experience in SEO, ideally on a large ecommerce website, with a strong understanding of search engine ranking factors and how AI search tools find and cite content.
•Proficiency in SEO tools such as Google Search Console, Google Analytics, BrightEdge, Screaming Frog and OnCrawl.
•Ability to analyse & interpret data to make timely and considered decisions & actions.
•Ability to use GA4 at an intermediate level.
•Experience using ecommerce content management systems.
•Attention to detail and a good understanding of technical SEO fundamentals (crawling, indexation, structured data).
•Ability to manage and prioritise multiple tasks effectively, maintaining a considered approach when deadlines are demanding.
•Confident using AI tools to speed up research, analysis and content work, while checking outputs for accuracy.
•Ambition and drive to learn and develop new skills.
•Able to explain findings clearly to stakeholders, in writing and in person.
Wellbeing Benefits
•Financial wellbeing support
•Wagestream access to track earnings and save
•Access to the Kingfisher Share Scheme
•Colleague support fund
•Exclusive offers and discounts via the Hapi app
•Cycle-to-work scheme and savings on bikes
Conditions & Benefits
•Discretionary annual bonus up to 20%
•33 days' holiday (including bank holidays, 5 of which can be taken flexibly)
•Hybrid working
•Flexible start and end times around core working hours
•Buy More Holiday - eligible colleagues can boost their holiday allowance by up to one extra week
•EV Car Scheme in Partnership with Tusker - eligible colleagues can lease a brand-new or pre-loved electric vehicle
•Up to 14% employer pension contributions
•Life cover up to 4x salary
•Health cash plan and discounted gym memberships (up to 25% savings)
•20% discount at Screwfix and B&Q
•Career progression and development programmes
•Coaching and mentoring to help you thrive
•Access to wellbeing resources including PepTalk
•Support networks available
Recruitment Process
Applications are reviewed on an individual basis. If you're a good fit, you'll be invited for a call or Teams video for an informal chat about the role, followed by a comprehensive process with regular contact from the Talent Acquisition team.
