Senior Product Marketing Manager
The Senior Product Marketing Manager will play a critical role in shaping how we understand our buyers, position our solutions, and bring our products and services to market. This role will work cross-functionally across Product, Marketing, and Sales to translate market and customer insights into clear positioning, effective go-to-market strategies, and measurable commercial impact.
Key Responsibilities
•Market intelligence — Be the expert on our buyers: who they are, how they buy, their key buying criteria, and how these differ across regions. Get out and talk to customers and prospects directly, not just through second-hand data.
•Competitive intelligence — Own our understanding of the competitive landscape. Be the expert on who we compete against, how they're positioned, and where we win and lose, and turn that into positioning and enablement the business can act on.
•Positioning and messaging — Work collaboratively with product and marketing to develop positioning and messaging that resonates with our target personas and users.
•Buyer process and go-to-market — Understand and document the buyer's journey: where they get information, and the who, what, when and why behind their decisions. Use that to drive improvements to our sales and marketing processes.
•Marketing planning — Partner with the marketing team to build a marketing plan for the products and services you support, key activities and budgets to acquire new clients and retain and expand existing ones.
•Measurement — Assess the effectiveness of the marketing programmes supporting your products on an ongoing basis and report back to the business on what's working, what isn't, and what needs to change.
•Launches — Plan the launches of new products and releases of existing products, and own the cross-functional implementation end to end, from message to enablement to execution and beyond with feedback loops and success measurement.
•Sales enablement — Understand and support our sales channels. Train them on the problems we solve for buyers and users, build the internal tools and external collateral they need, and teach them how and when to use it. Know whether it's actually being used and iterate.
•Thought leadership — Be the voice for the products you support, webinars and speaking engagements, and produce written work that builds our credibility in-market.
•Strategic and tactical balance — Operate comfortably across both by helping to shape the longer term positioning and GTM strategy, while also rolling up your sleeves on the day to day assets and enablement with support of the product and marketing teams and the Product Director.
Requirements / Qualifications
•5+ years of product marketing experience with at least 3 years of experience in a market-facing role (e.g. delivering presentations to clients and prospects, conducting competitor analysis and market research)
•Proficient in productivity applications such as Microsoft Office, Monday.com, Jira.
•Comfortable using collaboration and CRM tools such as MS Teams and Salesforce.
•Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
•Power user of social media tools such as LinkedIn, Twitter, Facebook and Instagram.
•Exceptional data analysis and ROI-tracking skills, able to prove what is—or isn't—working.
•Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
•Excellent people and stakeholder management skills to interact with colleagues, cross-functional teams, clients, prospects, analysts. Team player!
•Bachelor's degree in business or marketing; MBA preferred.
•Pragmatic Institute Certified (PMC) III or Product Marketing Alliance certification preferred.
Salary
For target markets located within the European Union (EU), base salaries start from (Gross):
Spain: €60,000
Who we are and what we do
Safeguard Global is…Global! We help 1500+ companies hire, manage, and pay employees in 170+ countries.
Global Benefits
•Autonomy & Flexibility (Work in Any Way): Remote first, with the flexibility to include school runs and gym breaks in your schedule all while maintaining a high standard of work.
•Bonding Leave: Paid leave to bond with your new family member.
•2 Charitable Days: Contribute to causes you believe in.
•Reward & Recognition Program: Be rewarded for your success and championing our values.
•Corporate bonus/SIP: All Guardians are eligible for the annual bonus scheme or sales incentive plan.
•Coworking Space: Flexible workspace options based on location for meeting clients, using admin services, or getting out of the house.
Why become a Guardian
•International Environment: Grow your network internationally and collaborate across the world, interacting, discovering cultures, and tapping into local expertise.
•Our Culture: Emphasis on the people factor, with a nurturing culture that ensures ideas reach leaders and contributions get recognition.
•Learning: Access to 2 learning platforms to support continuous growth at your own pace.
