dentsu

Senior Manager - Programmatic

In short

This role supports the Addressable Trading Manager with Programmatic, Social or Search campaign delivery, including pacing adjustments, performance evaluations and troubleshooting. It's an agency-side position within dentsu's Amnet brand, working closely with Account Managers on campaign setup across platforms. The role requires handling campaign trading metrics, tactical planning for brand awareness, and managing timelines from creative asset delivery to campaign launch.

The purpose of this role is to handle basic campaign queries and support the Addressable Trading Manager. General support with campaign set up and trading metrics with Addressable Trading Manager.
Key responsibilities:
•Supports in the delivery of Programmatic, Social or Search campaigns
•Applies daily campaign pacing adjustments to deliver campaign budgets and performance
•Builds/Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the client. The trader can select the right KPI's and trends / insights for this campaign-end evaluation and can distil next steps for future campaigns
•Creates Programmatic, Social or Search tactical plans with a focus on driving brand awareness
•Troubleshoots campaigns set up, tag management, brand safety set up, performance and pace fluctuations
•Works closely with Account Managers to set up campaigns across various platforms
•Manages the time management flow, from delivery of creative assets to setup the campaigns on time
Location: India - Haryana - Gurugram - WOCO 1 - Level 8
Brand: Amnet
Time Type: Full time
Contract Type: Permanent

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