Senior Manager, Content Planning, WIRED
Location: New York, NY
Senior Manager, Content Planning is a key editorial leader on the WIRED Reviews team, responsible for managing the day-to-day newsroom operation, directly managing Reviews writer and producer, and ensuring the team consistently delivers high-quality, useful, and commercially valuable journalism.
This role owns the daily editorial pipeline and the systems that keep WIRED Reviews running: assignments, deadlines, editing, publishing schedules, content updates, tentpoles, and team capacity. The Manager, Operations will work closely with Reviews editors and the Executive Commerce Director to translate editorial, audience, SEO, and business priorities into a clear and achievable strategy.
The ideal candidate is an experienced editor, newsroom senior manager, and commerce operator with excellent editorial judgment, monetization chops, people-management skills, and ability to organize a high-volume, revenue-optimized publishing operation. You'll enforce copy and publishing standards, manage growth initiatives, implement publishing and monetization best practices, and run systems that make the Reviews desk faster, more efficient, more consistent, and more effective.
Key Responsibilities
•Directly manage WIRED Reviews writers and producers, setting clear expectations around assignments, output, deadlines, testing, reporting, earnings, and editorial quality; provide regular feedback, coaching, and career development.
•Own the day-to-day Reviews editorial pipeline, maintaining a clear view of what is assigned, due, in edit, scheduled, updating, or at risk—and what it's earning.
•Edit and Reviews content to improve monetization as needed and enforce standards for structure, accuracy, voice, usefulness, testing methodology, sourcing, disclosure, and copy quality.
•Hold writers accountable to deadlines and production expectations—particularly around tentpoles—while identifying capacity issues, bottlenecks, or resource needs early.
•Translate priorities from commerce, SEO, analytics, editorial, audience development, and other departments into detailed editorial plans, assignments, schedules, and measurable deliverables.
•Maintain and improve the Reviews editorial calendar, assignment systems, author trackers, update queues, and other content-management tools, including AirTable.
•Coordinate the team's evergreen update program, ensuring priority buying guides and reviews are refreshed based on seasonality, product launches, audience demand, SEO recommendations, and business opportunity.
•Drive consistent production of timely deals and other commerce content, ensuring writers are identifying opportunities within their beats and meeting agreed-upon output goals.
•Lead operational planning for major shopping and editorial tentpoles, including Amazon Prime Day(s), Black Friday/Cyber Monday, gifting holidays, CES, major product launches, and other high-priority moments. Build detailed tentpole plans covering staffing, assignments, deadlines, update schedules, content volume, handoffs, and contingency plans, and manage execution throughout the event.
•Run regular planning and production meetings and communicate editorial priorities, workflow changes, deadlines, and expectations clearly across the team.
•Manage producers to ensure quality video and photography.
•Maintain and improve editorial documentation, onboarding materials, production standards, and team workflows.
•Identify recurring operational problems and build better processes, automation, or systems to solve them.
•Be the liaison between editors and writers to ensure efficiency of edits and manage editorial assignment for content plan.
Qualifications
•5+ years of experience in digital journalism. A background in high-volume commerce content strongly preferred: product reviews, buying guides, deals, or other service journalism.
•3+ years of experience managing writers, editors, producers, or other editorial staff.
•Exceptional project-management and organizational skills, with experience running a high-volume publishing operation or complex editorial calendar.
•Excellent people-management skills, including setting expectations, giving actionable feedback, coaching writers, and managing performance.
•Strong understanding of digital publishing workflows, CMS tools, SEO, audience development, analytics, and content-distribution strategy.
•Ability to translate multiple editorial and business priorities into a realistic, clearly prioritized publishing plan.
•Strong understanding of evergreen content management, content refreshes, tentpole planning, and fast-turn digital publishing.
•Sound editorial judgment and a strong commitment to WIRED's standards, editorial independence, and reader trust.
Compensation
The expected base salary range for this position is from $98,000 - $130,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.
In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.
