dentsu

Senior Digital Executive

In short

This role plans, executes, and optimizes digital advertising campaigns across display, social, video, search, and programmatic channels for an agency's clients. It involves daily performance monitoring, data analysis and reporting, and coordination with platform vendors like Meta, Google, and TikTok. The company is a digital marketing agency (Iprospect, part of dentsu) based in Ho Chi Minh City, requiring at least 1.5 years of agency-side digital marketing experience and proficiency in Google Ads, Meta Business Manager, and Google Analytics.

Role Purpose
Translates the client marketing requests into actual output files. This role assists in the overall campaign management process and interfaces with other team members, or client, to capture campaign specifications.
Job Description
The Senior Digital Executive will support the planning, execution, and optimization of digital campaigns across key platforms. This role combines analytical and creative thinking to deliver performance-driven outcomes for clients, while working closely with internal teams and external partners.
Key Responsibilities
•Assist in the development and execution of digital media plans across display, social, video, search, and programmatic channels.
•Monitor campaign performance daily and proactively identify areas for optimization.
•Collaborate with creative and strategy teams to ensure assets are aligned with media plans.
•Analyze campaign data and prepare insightful reports with actionable recommendations.
•Coordinate with platform vendors (e.g., Meta, Google, TikTok) for media activation and troubleshooting.
•Track digital trends and competitor activities to support strategic planning.
•Manage campaign timelines and deliverables to ensure on-time execution.
•Support the Digital Manager in client presentations and internal reviews.
Requirements
•Bachelor's degree in Marketing, Communications, Business, or related fields.
•Minimum 1.5 years of hands-on experience in digital marketing/media, preferably at an agency.
•Proficient in Google Ads, Meta Business Manager, Google Analytics, and other ad tech tools.
•Strong analytical skills with the ability to interpret performance data.
•Detail-oriented, organized, and able to manage multiple projects simultaneously.
•Good written and verbal communication skills in English.
•Proactive, collaborative, and eager to learn in a fast-paced environment.
Additional Details
•Location: Ho Chi Minh City
•Brand: Iprospect
•Time Type: Full time
•Contract Type: Outsourced

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