dentsu

Senior Analyst - Data Processing

In short

This role delivers market research data processing and tabulation analysis for clients, requiring hands-on expertise in Quantum scripting, SPSS, data weighting, coding, and survey quality control. It is based in Mumbai with rotational shifts including nights and weekends, aimed at candidates with 3-8 years of experience. The job demands strong technical tabulation skills alongside communication and stakeholder management ability, with heavy coordination across multiple client projects under SLAs.

Role Purpose
The purpose of this role is to deliver analysis in line with client business objectives, goals, and to maintain, develop and exceed client performance targets.
Location: Mumbai
Shift: Rotational shifts (including night shifts & weekend support)
Employment Type: Full-Time
Experience: 3-8 Years
Must-Have Skills
•Quantum (Mandatory): Scripting, Tabulation, Banner Creation, Data Processing
•SPSS
•Weighting, Coding & Data Merging
•Market Research Data Processing & Tabulation
•Survey Data Quality Control & Validation
•MS Excel, Word & PowerPoint
•Strong Communication & Stakeholder Management
Good-to-Have Skills
•Tracking, Segmentation, Concept Testing, Copy Testing, MaxDiff
•Advanced Market Research Methodologies
•Survey Programming & Automation
•Client-Facing / Project Management Experience
•Postgraduate qualification in Market Research or Management
Key Responsibilities
•Manage end-to-end data processing and tabulation projects
•Develop and modify Quantum scripts
•Perform data cleaning, coding, weighting, and validation
•Create banners, crosstabs, and significance testing outputs
•Ensure quality delivery through rigorous QC and FTR practices
•Coordinate with clients and internal stakeholders
•Handle multiple projects and meet SLAs
Qualification
•Bachelor's Degree (Mandatory)
•Postgraduate Degree/Certification in Market Research, Statistics, Analytics, or Management (Preferred)
Additional Requirements
•Comfortable with rotational/night shifts and occasional weekends
•Strong analytical and problem-solving skills
•Ability to work in a fast-paced environment
•Demonstrated ownership, adaptability, and teamwork skills
Location: DGS India - Mumbai - Thane Ashar IT Park
Brand: Merkle
Time Type: Full time
Contract Type: Permanent

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