About Merkle
Hello, we are Merkle! A company specializing in Customer Experience Management, part of the global communications group dentsu. We help IBEX35 companies, major advertisers and Fortune 500 companies develop unique and personal customer experiences through data, technology and creativity. We have unique capabilities in Customer Experience, Data Management and Intelligence Analytics, while bringing a strategic vision to our high level of specialization and creating a unique way of working with our clients.
Responsibilities
Your mission, together with the rest of your team, will be to manage technological solutions for collecting data across companies' digital channels to ensure the availability and quality of the collected information, with the aim of enabling data-driven decision-making.
•Design, implement and evolve customized technological solutions for collecting and integrating data across all digital channels, ensuring a coherent MarTech ecosystem ready to scale.
•Configure and implement digital analytics tools within a robust measurement framework.
•Implement and maintain MarTech tools through tag management tools (Tag Manager), Customer Engagement Platforms, CDPs or other technologies in the stack.
•Continuously train in the sector's technologies, frameworks and digital disciplines, including privacy and new MarTech trends.
•Provide technical support and guidance to Marketing, Product, Data and IT teams, helping them get the most out of the tools and evolve their digital capabilities.
Requirements
•Technical education (degree or bachelor's degree in Computer Science or Telecommunications, or an advanced vocational qualification in computer science or similar).
•Experience in digital projects.
•Customer orientation and communication skills.
•Experience designing, implementing and maintaining integrations in SAP Engagement Cloud (SAP Emarsys).
•Experience configuring and administering the various components of SAP Engagement Cloud (SAP Emarsys).
Nice to have
•The ability to communicate in French, both orally and in writing, would be a plus. It is not an essential requirement.
•Experience or knowledge of a digital marketing tool (Google Analytics or Adobe Analytics).
•Experience in web development (preferably front-end).
•Experience in app development and/or familiarity with development frameworks for hybrid apps.
•Experience with tag management platforms, such as Google Tag Manager, and/or consent management platforms (OneTrust or similar).
•Experience with other Customer Engagement Platforms such as Braze, Bloomreach, or market CDPs (Adobe Audience Manager, Salesforce, Tealium AudienceStream...) is highly valued.
What we offer
We offer you a stable, long-term job with the possibility of internal promotion. We will provide you with initial and ongoing training, although the drive to seek things out for yourself and your desire to learn should be defining aspects of your professional development with us.
