About the Company
WildCard Games is an international mobile gaming company founded in 2008. It develops mobile games for audiences worldwide, including classic card and board games.
Responsibilities
•Own the end-to-end User Acquisition strategy across the portfolio of mobile games
•Lead UA across paid channels, including AppLovin, Unity, Meta, Google Ads, Apple Search Ads, DSPs, and other relevant networks
•Own budget allocation and scaling decisions across channels and game titles, optimizing toward ROAS and profitability targets
•Manage campaign performance and personally own UA for selected titles
•Analyze cohort-level performance, attribution data, creative performance, and monetization signals to make scaling and optimization decisions
•Build and improve UA reporting, processes, and automation
•Identify new growth opportunities across channels, networks, and acquisition models
•Develop and scale rewarded and non-rewarded acquisition approaches
•Lead, mentor, and develop the existing UA team, helping team members become more independent in their decision-making
•Partner with the Creative team on ideation, testing, performance analysis, and iteration
•Use UA insights to influence which creative concepts and variations should be produced next
•Collaborate with Product, Data, Creative, and leadership on growth strategy and business priorities
•Provide performance insights and recommendations to senior leadership
•Monitor market trends, competitors, platform changes, and emerging UA opportunities
Requirements
•4+ years of hands-on experience in User Acquisition
•Strong experience scaling mobile games or apps with measurable performance results
•Strong practical knowledge of major mobile advertising networks
•Hands-on experience with AppLovin and/or Unity
•Strong understanding of ROAS, LTV, retention, cohort analysis, attribution, and profitability
•Ability to independently analyze data and translate it into business decisions
•Comfortable working with raw data, reporting tools, MMP data, and AI-assisted analytics
•Strong communication and cross-functional collaboration skills
•Comfortable working autonomously in a small, fast-moving organization
•Professional working proficiency in English
Nice to Have
•Experience with ad-monetized products, IAP or hybrid monetization
•Rewarded/incentivized traffic
•Creative-driven UA
•Building or improving UA reporting and automation
•Working in smaller or mid-sized gaming companies with broad ownership
•Launching and scaling new game titles
•Leading or mentoring UA specialists
Conditions
•Competitive compensation
•Flexible working hours with no time tracking; focus on outcomes and delivery
•Unlimited PTO, based on performance and responsible planning
•Opportunities to attend relevant gaming and industry conferences
•Take-home case of up to 3 hours as part of the selection process
