Malt

Product marketing manager in B2B platforms

In short

Senior product marketing role at Malt, Europe's leading freelance marketplace, driving go-to-market strategy for complex B2B platform products. The role bridges Product Management, Sales, and Customer Success, requiring 8+ years of GTM experience in enterprise software, SaaS, or marketplace environments. Based in London with a hybrid work setup, it demands strong cross-functional influence across diverse European markets.

Join the Future of Work!
Malt is Europe's leading freelance marketplace, connecting over 1,000,000 talented freelancers with 100,000+ companies. Founded in 2013, we're transforming how work gets done through our tech-powered, human-centered platform.
What makes us different:
•A diverse team of 600 Malters across 6 European countries
•A culture that champions equality (50% of our Comex are women) and inclusive growth
•Backed by top investors including ISAI, Serena Capital, Eurazeo Growth, Goldman Sachs, and BPI
•A mission to give everyone the freedom to work differently
Responsibilities
•Architect and drive comprehensive go-to-market strategies for multiple core product areas, decoding industry, market, and competitive intelligence to position Malt decisively.
•Engineer and relentlessly optimize a robust commercial toolkit, empowering sales, account development, and marketing with the exact insights and narratives they need to win.
•Synthesize complex customer feedback and pilot data to proactively dictate general product releases, acting as the strategic bridge uniting Product Management, Sales, and Customer Success.
Requirements
•Orchestrated and scaled go-to-market strategies from scratch for complex B2B platforms, drawing on 8+ years of experience in enterprise software, SaaS, or marketplace environments.
•Distilled immense ambiguity into clear, actionable frameworks, demonstrating critical thinking and a relentless bias for action.
•Forged strong, collaborative partnerships across commercial, product, and marketing organizations, adjusting communication styles seamlessly to influence diverse global cultures.
•Demonstrated a proven track record of managing multiple high-stakes projects simultaneously, anticipating blockers and proactively engineering solutions.
•Leveraged Analyst Relations to successfully elevate brand positioning and market credibility in the B2B tech space.
•Advanced marketplace economics and dynamic matching optimization.
•Complex multi-stakeholder enablement, aligning Product, Marketing, and Sales under a single, unified revenue objective.
•Data-driven GTM sequencing and rapid pilot-to-launch scaling methodologies.
•Cross-border commercial storytelling designed specifically for diverse European enterprise segments.
Conditions
•Before easing into your new role, you'll spend your first week learning about our culture, products, and services with other new joiners at our office in Paris.
•Every Malter is entitled to stock options.
•Every three years, all Malters are entitled to a one month fully paid sabbatical leave.
•If you're interested in learning more about any topic relevant to Malt's business, just tell us the books you'd like to read, and we'll order them for you—without any questions asked or approval processes to follow.
•Team building events organized every year.

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