Parimatch

Product Analytics Lead

In short

Product Analytics Lead role at Parimatch, a global crypto sportsbook and casino company, responsible for building analytics frameworks, running A/B testing programs, and leading behavioral/product analytics across the organization. The role involves mentoring junior and mid-level analysts and partnering closely with Product, Data Science, and Engineering teams. It requires advanced SQL, strong statistics fundamentals, hands-on A/B testing experience, deep product metrics knowledge (funnels, retention, cohorts, LTV), and proficiency with BI tools plus Python.

About Parimatch
Parimatch is a global #1 Crypto Sportsbook and Casino company with over 30+ years in betting and gaming industry. We create digital experiences where sports, technology, and crypto meet, focusing on fast transactions, high limits, and premium user experience. With 4,000+ professionals and operations across 15+ countries, Parimatch is a global ecosystem driven by product innovation, advanced technology and customer experience.
We are seeking a Product Analytics Lead to own and elevate our data-driven decision-making process through behavioral analytics, hypothesis testing, and user insights. In this role, you will build robust analytics frameworks, set the standard for evaluating new feature launches and A/B tests, and work closely with Product Managers, Data Science, and Analytics teams. Beyond technical leadership, you will mentor analysts and foster a strong data-driven culture across the company.
What You'll Own
Analytics that actually drives decisions
•Behavioral analytics, user funnels, cohort analysis, retention, LTV — not just tracking, but translating into action
•Be the person who asks "but why did that metric move?" and actually finds the answer
Experimentation at scale
•Design, run and evaluate A/B tests and feature rollouts
•Set company-wide standards for how we launch and assess new features — your framework will be the default
Team leadership with real impact
•Mentor Junior and Mid-level Product Analysts
•Build a proactive, data-driven mindset across the team — not just teach SQL, but teach how to think
Cross-functional influence
•Partner with Product, Data Science and Engineering
•Translate complex statistical findings into clear business recommendations that non-technical stakeholders actually act on
What We're Looking For
Must-haves:
•Advanced SQL — complex queries, optimization, data modeling
•Solid stats foundation — hypothesis testing, confidence intervals, sample size, significance
•Hands-on A/B testing experience — not just theory, but real launches
•Deep product metrics knowledge — funnels, retention, cohorts, LTV, behavioral analytics
•BI tools (Tableau, Looker or similar) + Python for exploratory analysis
Nice to have:
•2+ years in a Product Analytics Lead role
•iGaming / high-growth product background
•Proven track record of growing analysts around you
Why This Role Stands Out
•High autonomy — you won't be executing someone else's analytics agenda. You'll be setting it.
•Balance that's actually balanced — strategic leadership + hands-on analytics. No "all meetings, no data" trap.
•Data-rich environment — large-scale user datasets, fast-paced product ecosystem, real decisions to make every week.
•Direct business impact — your work shapes the product roadmap, not just reports to it.
We care about you:
•Vacation: Reset. Recharge. Come back stronger.
•Sick Leave Allowance: Health is power. We designed the system to support you.
•Benefits Model: Your budget, your rules – spend it where it counts. Day one, it's yours. No waiting, no barriers.
•Training Balance: Learn fast. Grow faster. Upskill, stay ahead, and keep your edge sharp.
•Team Building: Stronger together. We connect, compete, and celebrate – great teams don't happen by accident.
•Generation Program: Focused on boosting the potential of children within our families.
•Work & Fun Balance: Driven at work, alive beyond it. Events, surprises, and shared moments keep our spirit high and our energy unstoppable.

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