Description
The PR & Marketing Manager is responsible for executing integrated marketing and PR strategies that contribute to visitor growth, revenue development, brand awareness, and responsible for protecting and enhancing reputation for Merlin's Amsterdam attractions. There might be a possibility you will be also requested to work for our attractions in SEALIFE and PEPPA PIG World of Play in Scheveningen and Leidschendam.
Responsibilities
•Develop and deliver the annual PR & Communication strategy for all Amsterdam attractions.
•Build and maintain relationships with (digital) media, influencers, content creators and external stakeholders.
•Write and distribute press releases, news releases, and PR content.
•Organize press events, media gatherings, and influencer visits.
•Monitor media coverage and report on PR performance.
•Identify and maximize opportunities to generate positive media exposure.
•Ensure brand messaging is consistent across external communications.
•Identify and develop local commercial partnerships and promotional collaborations.
•Support ticket sales and revenue-driving campaigns.
•Coordinate joint marketing and sales activities with external partners.
•Support B2B initiatives and lead generation activities.
•Manage partnership agreements and contractual activations.
•Evaluate partnership effectiveness and recommend future opportunities.
•Lead the PR activity for attraction launches, events, initiatives and guest experiences.
•Execute integrated marketing campaigns to support visitor growth.
•Coordinate campaign assets and marketing materials.
•Collaborate with internal marketing, sales, operations teams and leadership teams.
•Evaluate campaign performance and recommend improvements.
•Track PR, campaign, and partnership KPIs.
•Analyse visitor, revenue, and campaign performance results.
•Prepare regular reports and recommendations.
•Share best practices with regional and global teams.
•Manage PR budgets effectively and deliver activities within agreed spend levels.
Requirements
•Bachelor's degree (or equivalent level of thinking and working) in Marketing, Communications, PR, or a related field.
•Proven experience in marketing, communications, or public relations, with a strong PR network and a track record of delivering successful campaigns and projects independently.
•Excellent written and verbal communication skills in both Dutch and English.
•Strong understanding of media relations, content marketing, influencer marketing, and commercial partnerships.
•Results-driven and commercially minded, with strong project management, analytical, and organizational skills.
•Confident building relationships with internal and external stakeholders and influencing others to achieve shared objectives.
•Creative, proactive, and flexible, with the ability to work independently while collaborating effectively across teams.
Nice to have
•Experience within leisure, entertainment, tourism, retail, or hospitality, and familiarity with CRM and marketing platforms.
Conditions
We're growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects. Benefits include:
•Salary between €3,911 - €4,500 gross per month, excluding holiday allowance, based on a full-time employment contract and depending on experience, responsibilities, and level of seniority.
•Holiday allowance: 8% will be paid out in May every year.
•Entitlement to join the Company Pension Plan with Nationale Nederlanden.
•Company mobile phone and laptop provided.
•Holiday entitlement of 25 days per holiday year plus Dutch statutory official holidays.
•Additional (non-contractual) benefits: Merlin Magic Pass granting free entrance for you, friends and family into Merlin Attractions and Parks worldwide, with an annual allocation for booking tickets, discounted hotel rates across Company hotels, and further local benefits.
•Club van Elf (50% discount on attractions such as De Efteling, Toverland, etc.) — this benefit is non-contractual.
