Playtech

Poker Data Analyst

In short

Poker Data Analyst role at Playtech's iPoker team, turning network, player, product and promotional data into actionable insights that drive revenue growth, player engagement and network performance. Requires experience in Data Analytics, BI, Commercial or Gaming Analytics, advanced Excel and SQL skills, and familiarity with Power BI or Tableau, plus a background in online poker, iGaming or digital entertainment. Mid-level hybrid position based in Sofia, Bulgaria, collaborating closely with Poker Management, Product, BI, Network Operations and Finance teams.

About Playtech
Founded in 1999, the company has a premium listing on the Main Market of the London Stock Exchange and is focused on regulated and regulating markets across its B2B business. By leveraging its proprietary technology, Playtech delivers innovative products and services to ensure a safe, engaging and entertaining gaming experience. As the gaming industry's leading technology company, it combines business intelligence-driven software, services, content, and platform technology to drive excellence and innovation across the sector.
We're looking for a commercially minded and analytical Poker Data Analyst to join Playtech's iPoker team. In this role, you'll transform network, player, product, and promotional data into actionable insights that support strategic decision-making across the iPoker network. You'll work closely with Poker Management, Product, BI, Network Operations, Finance, and commercial teams to drive revenue growth, player engagement, and network performance.
Responsibilities
•Monitor network performance and key KPIs, including revenue, player activity, liquidity, retention, and acquisition.
•Identify performance trends, risks, and growth opportunities, providing actionable recommendations.
•Analyze licensee, player, game, product, and promotional performance.
•Evaluate campaign effectiveness, ROI, player engagement, and commercial impact.
•Support product and network optimization through data-driven insights and analysis.
•Build reports, dashboards, forecasts, and business cases to support decision-making.
•Collaborate with cross-functional teams to improve reporting, data quality, and analytical processes.
Requirements
•Have experience in Data Analytics, Business Intelligence, Commercial Analytics, Gaming Analytics, or a similar role.
•Possess advanced Excel skills and experience with SQL or similar data analysis tools.
•Are confident working with large datasets, KPIs, dashboards, and visualization tools such as Power BI or Tableau.
•Bring experience within online poker, iGaming, or digital entertainment.
•Possess knowledge of player lifecycle, CRM, acquisition, retention, or promotional analysis.
•Have strong analytical and problem-solving skills with a commercial mindset.
•Can communicate insights clearly to both technical and non-technical stakeholders.
•Are detail-oriented, organized, and comfortable managing multiple priorities.
Nice to have
•Experience with Python, forecasting, scenario modelling, or statistical analysis.
•Familiarity with AI tools and data-driven decision-making.
•Understanding of the online poker ecosystem and player behavior.
iPoker Team
Join a team that plays a key role in shaping the performance and growth of Playtech's iPoker network. You'll work closely with stakeholders across the business to deliver insights that support smarter decisions, stronger commercial results, and an engaging player experience.

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