Описание
Audible is a leading producer and provider of audio storytelling, creating immersive experiences for millions of global listeners.
Задачи
•Own end-to-end delivery of member-based paid media campaigns across programmatic, social, and app channels, supporting member engagement, gifting, and potential loyalty programs
•Develop customer segmentation, targeting, and personalization strategies based on business objectives and member insights
•Coordinate marketing, product, content, and analytics stakeholders; manage timelines, budgets, dependencies, risks, and contingency plans to ensure SLA compliance
•Analyze campaign performance data, provide recommendations, and implement continuous optimization cycles
•Design experiments, define KPIs, and measure incrementality to inform future strategy
•Use Amazon's AI tools and emerging ad technologies to streamline campaign production, automate workflows, and improve marketing effectiveness
•Stay current on performance media best practices, emerging channel capabilities, and industry trends; advocate for adoption where they benefit members
•Drive process improvements across campaign workflows to reduce friction and increase speed-to-market
Требования
•Experience prioritizing and delivering projects on time in a fast-moving environment
•Strong analytical abilities and confidence using data
•Fluent in spoken and written English
•Experience in paid media or performance marketing, in-house or at a media agency
•Experience with end-to-end digital ad operations across multiple channels, including ad-serving methodologies, bidding algorithms, budget optimization, campaign taxonomy, and dynamic creative optimization (DCO)
•Experience developing customer segmentation and targeting strategies focused on personalization and performance optimization
•Experience tracking and analyzing the customer journey across multiple channels and touchpoints
Будет плюсом
•Experience with subscription-based or membership business models
•Direct experience planning and executing member engagement or retention campaigns rather than acquisition only
•Experience with Amazon Ads platforms, DSPs, or internal Amazon marketing tools
•Comfort in a highly matrixed cross-functional organization
•Excellent written and verbal communication skills, attention to detail, and the ability to influence stakeholders at various levels
Условия
•12-Month contract
