About the Role
Velvetech is looking for a proactive and results-driven Outbound Lead Generation Specialist to join our team and take ownership of generating new business opportunities in the US market. In this role, you will be responsible for identifying, engaging, and qualifying high-potential prospects that match our Ideal Customer Profile (ICP). You will work within a structured Account-Based Marketing (ABM) approach — executing targeted, multi-touch outreach campaigns across carefully selected accounts. You will operate across multiple channels — cold calling, highly personalized email outreach, and LinkedIn — with a clear focus on generating qualified meetings and contributing directly to pipeline growth.
Responsibilities
•Identify and prioritize target accounts and decision-makers aligned with Velvetech's ICP
•Research prospects and leverage buying signals (hiring activity, tech stack changes, company news) to improve outreach timing and relevance
•Execute multi-channel outbound campaigns (calls, emails, LinkedIn) with a strong focus on personalization
•Run structured ABM sequences across defined account lists
•Initiate conversations with decision-makers and uncover potential business needs
•Qualify leads and convert them into booked meetings for the Sales team
•Maintain accurate activity tracking and pipeline visibility in CRM (HubSpot / Creatio)
•Use tools such as Apollo, SmartLead, and LinkedIn Sales Navigator to drive efficiency
•Continuously test and improve messaging, sequences, and targeting approaches
•Collaborate with marketing and sales teams, sharing insights on campaign performance and market feedback
Requirements
•2+ years of experience in outbound sales, SDR, lead generation, or business development in B2B (preferably in software or IT services)
•Proven track record of generating leads and booking meetings through outbound efforts
•Hands-on experience with cold outreach across multiple channels (calls, email, LinkedIn)
•Strong research and personalization skills
•Excellent written and spoken English (ability to communicate with US-based clients)
•Solid understanding of the US market and business communication standards
•Experience using tools such as Apollo, CRM systems, Sales Navigator, and outreach platforms
•Comfortable working in a performance-driven environment with clear targets
•High level of ownership, proactivity, and ability to work independently
•Ability to quickly understand and articulate complex technical solutions
Nice to Have
•Experience working with mid-market or enterprise clients
•Background in IT outsourcing, custom software development, or SaaS
•Experience targeting industries such as Healthcare, Logistics, FinTech, or eCommerce
•Active use of AI tools (ChatGPT, Claude, etc.) to improve outreach and research
Conditions
•Flexible working conditions and a cooperative environment
•Competitive salary
•Many challenging and exciting projects with new opportunities and learning
•Growth opportunities, skills and competencies improvement, and professional certification
•In-company training (English, Software / DevOps / Project management / Design / Business)
