About the Role
You will own content for product launches, feature announcements, and ongoing X activity. You will develop concepts, stories, and formats; produce and publish launch videos, demos, animations, and posts; and use AI tools, editing software, and screen recordings to create content. You will brief video editors, review work through the final cut, test hooks and edits, write post copy, engage the audience on X, and coordinate agencies, actors, and independent creators.
Requirements
•Demonstrate strong visual taste and creative instincts, including pacing, composition, sound, and opening hooks
•Bring a distinct voice and point of view to brand content
•Demonstrate deep familiarity with X and its tech and AI communities
•Work effectively with video editors and independently produce content with AI
•Experiment with AI creative workflows and provide completed work samples
•Excel at creating personality-led, on-camera content
Responsibilities
•Develop concepts, stories, and formats for launch content and take them through production and publishing
•Create launch videos, demos, hype snippets, animations, and original posts using AI tools and creative mediums
•Collaborate with video editors by providing briefs, references, and feedback through final cut
•Maintain a steady flow of content between launches
•Write post copy, test hooks and edits, and use audience response to improve content
•Build an active community on X by responding to the audience and joining relevant conversations
•Find and coordinate creative partners, including agencies, actors, and independent creators
Benefits
•Comprehensive medical, dental, and vision plans
•401K with employer match
•Commuter benefits
•Catered lunch multiple days per week
•Dinner stipend for late work
•Grubhub subscription
•Health and wellness perks
•Multiple team offsites per year and monthly team events
•Generous PTO policy
