AIDigital

media optimization director in programmatic advertising

In short

This remote head-level role leads a regional team of team leads within the Managed Programmatic Operations department of a digital marketing agency specializing in programmatic advertising. It covers people management, operational process ownership (campaign onboarding, launch, optimization, reporting), hiring and succession planning, and cross-department alignment with Client Services, Planning, and Growth. It requires proven senior leadership experience in a digital marketing agency, a strong programmatic advertising background, and C1 English. Open to candidates based in Georgia, Serbia, Cyprus, or Colombia.

Description
The company provides digital marketing agency services, including programmatic advertising.
Responsibilities
•Lead and coach a team of team leads, fostering collaboration, clear ownership, and effective execution across the region
•Build career paths, competency frameworks, and development plans
•Conduct performance reviews and support succession planning
•Foster accountability, collaboration, and continuous learning
•Monitor team utilization, workload balance, and staffing needs
•Develop hiring plans and organizational structure
•Identify and proactively address operational capacity risks
•Establish scalable workflows, documentation standards, and best practices across operational teams
•Own and continuously improve processes for campaign onboarding, launch, optimization, reporting, troubleshooting, and closeout
•Ensure consistent delivery quality and adherence to internal SLAs
•Drive operational excellence through process optimization and automation
•Partner with Client Services, Planning, and Growth to align day-to-day execution with client and company goals
•Align commercial goals with operational execution
•Drive communication and coordination across departments
•Own the region's operational health within the MPO Department, client outcomes, and margin-related goals, proactively managing issues
•Identify risks early, build action plans, and drive resolutions with internal teams and leadership
•Lead regional and department-wide initiatives in automation, reporting, onboarding improvements, process design, and operational optimization
Requirements
•Proven experience in a senior leadership role in a digital marketing agency environment
•Strong background in programmatic advertising
•Strong people management skills and ability to coach, guide, and develop team leads or senior specialists
•Experience owning regional or multi-account operations and accountability for performance, client satisfaction, and business outcomes
•Strong strategic thinking and problem-solving skills; ability to build action plans and drive them to completion
•Excellent stakeholder management and communication skills; ability to influence Client Services, Growth, Planning, Strategy, and other internal teams
•Strong risk management mindset; ability to identify issues early, escalate proactively, and keep stakeholders informed
•English proficiency at C1 level
Conditions
•Georgia, Serbia, Cyprus, and Colombia are listed as eligible work locations
•Remote work

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