H&M Group

Marketing project manager

In short

This role manages marketing projects end-to-end — planning, budgets, timelines and KPIs — across digital and traditional channels for a global retail group. It involves coordinating cross-functional teams, store openings/closures, loyalty program execution, and managing external agencies and creative partners. It demands strong stakeholder management, project management experience in marketing/communications, and at least 2 years of relevant experience. The position is based in London, mostly onsite with one remote day per week.

Description
As a Project Manager you are responsible for leading and executing marketing projects from multi-channel planning to delivery, ensuring timelines, budgets, and KPIs are met. You collaborate across teams and partners to secure smooth execution, align activities with global guidelines, and support customer-facing teams with day-to-day needs.
Tasks
•Coordinate and align cross-functional teams, motivating members to achieve shared outcomes to ensure a seamless customer journey
•Lead and deliver assigned projects within Marketing, ensuring goals, deliverables, and timelines are met
•Plan, execute, and monitor projects effectively, setting clear objectives, timelines, managing budgets, and ensuring milestones are met
•Manage projects such as store openings and closures, omni-channel communication initiatives, and global test implementations
•Validate briefs and project scopes, ensuring alignment with strategic objectives and expectations
•Set, monitor, and report on project KPIs to demonstrate impact on customer value and commercial results
•Oversee project budgets, review invoices, and ensure financial accountability
•Collaborate with global CRM & Loyalty team to align local activities with global guidelines
•Be POC for Customer Service and Store teams to support with day-to-day operations and issues
•Source and manage external creative partners and agencies when required
•Secure executional support on local loyalty program and rewards (including managing external partners) together with Commercial team and with Owned Media Lead
•Manage contracts and processes with agencies to ensure high-quality project delivery
•Coordinate with external vendors and internal partners to ensure seamless execution across customer-facing touchpoints
Requirements
•Extensive experience or a degree in Communication, Marketing, or related fields
•Proven ability to manage multiple projects in both digital and traditional channels
•Strong leadership and stakeholder management skills
•Analytical and results-driven, with experience using KPIs to track project impact
•Proficient in MS Office (Outlook, Excel, PowerPoint)
•Experience in project management within marketing or communications
•Experience in managing agencies and creative talent
Conditions
We offer our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, & Other Stories, ARKET, Singular Society and Sellpy. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. This is a permanent position. Our flexible working policy provides the opportunity to work remotely one day per week, promoting work-life balance and productivity.

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