About the Team
Content Marketing with Social Media is an integral part of Marketing Communications at Deutsche Bank Privatkundenbank and, as such, contributes to a unique and consistent brand image across all media and channels. The focus is on a holistic content marketing and social media strategy for target-group-oriented always-on and real-time communication – supporting sales-oriented campaigns and cooperations with strategic partners, as well as conveying financial knowledge.
The team sees itself as an internal competence center that advises adjacent areas and supports them internally on all content- and social-media-related questions. It develops and implements content and social media campaigns, formats and assets itself, or in close collaboration with agencies and partners.
Your Tasks
•You lead, plan and implement social media campaigns – as stand-alone, integrated into broader or 360-degree campaigns – and are responsible for the creative standard and coordination with internal and external stakeholders
•You develop and design target-group-relevant content that informs, inspires, and invites dialogue and engagement – with a sense for tone and impact
•You write and edit target-group-appropriate texts for social media & analyze the performance of social media measures, deriving process-related and creative optimization measures from them
•You help design newsletter formats and maintain content in our CMS system (Adobe)
•You observe trends and innovations in the topic and social media environment and translate them into brand- and target-group-appropriate content activities
•You develop investment content for social media (e.g. market updates, product and topic campaigns on securities, ETFs/funds) and translate complex content into understandable formats
Your Skills and Experience
•Completed studies in media, communication, journalism, marketing or comparable qualification
•Expertise and several years of experience in content marketing and social media marketing – strategic as well as operational within social media – as well as experience in project management and leadership
•Experience in target-group-specific communication of banking and especially investment and capital market topics (e.g. securities, ETFs/funds, capital markets)
•Strong interest in capital market and investment trends, and enjoyment in making financial knowledge understandable and channel-appropriate
•Entrepreneurial mindset and experience in KPI-oriented work, as well as very good English skills, written and spoken
•Team spirit & personal responsibility – with a structured way of working as the basis for more enjoyment of teamwork, creative ideas and goal-oriented storytelling
•Competent use of AI to increase productivity, optimize processes and solve business challenges – combined with critical judgment and responsible handling of data and AI results
What We Offer
We offer a broad range of benefits covering all your professional and personal needs.
•Emotionally balanced: A positive attitude helps us master the challenges of everyday life – professionally and privately. Benefit from offers such as counseling in difficult life situations and offers to promote mental health.
•Physically fit: With offers to maintain your personal health and a supportive professional environment, the bank helps you stay physically fit. Benefit from offers such as comprehensive check-ups, vaccination offers and advice on healthy living.
•Socially connected: Exchange with others opens up new perspectives, advances us professionally and personally, and strengthens our self-confidence and well-being. Benefit from offers such as support from the pme Familienservice, the FitnessCenter Job, flexible working time models (e.g. part-time, job tandem, hybrid working) as well as programs promoting diversity, equal opportunity and participation.
•Financially secure: The bank secures you not only during your active career but also financially for the future, and supports your flexibility and mobility – whether private or professional. Benefit from offers such as retirement contribution plans, banking services for employees, company bike or the Deutschlandticket, and use exclusive employee conditions and individual advice from the employee bank.
Benefits vary slightly depending on location; please contact your recruiter for specific questions.
The position is offered full-time or part-time.
For questions about the recruitment process, Evangelia Tseliou is happy to assist.
Contact Evangelia Tseliou: +49 69 910-45463
