Marketing Lead
Location: Hybrid (home-based & working with Kerv Digital office/customer site visits as required). Office locations – Longbridge, London & Nottingham.
At Kerv we harness the power of technology for the good of our people, our customers, our society and our planet. Technology is the enabler; impact is how we judge success. As a certified B Corp and Great Place To Work, we care deeply about how we show up for our people, our customers and the world around us. With more than 900 specialists and over 1,600 technical certifications, we are bringing together expertise across cloud, AI, compliance, data, customer experience and business applications.
You'll be part of the Marketing Team in Kerv Digital. At Kerv Digital, we help organisations unlock the power of technology to transform how they work, engage customers and drive business value, combining deep expertise across Microsoft Business Applications, Power Platform, AI, DevOps, Data and cloud technologies.
We are actively seeking a Marketing Lead for the Private Sector to work closely with the Marketing Director and senior management to research, plan, execute and report on marketing strategies that are measurable and aligned to our sector sales strategy. We're looking for an individual who has proven experience in managing campaigns and is keen for the next step in their career to be responsible for marketing across multiple industries.
The successful candidate will work across our Private Sector sub-verticals: Commercial, Housing, Social Enterprise, Charities and Further Education. You will develop campaigns that reflect the needs of each audience, building tailored awareness of our brand and finding customers ready to engage with sales. You will bring a mix of content, account-based marketing (ABM), partner marketing, events and digital campaign experience. Working in a busy, growth-focused marketing department, you will balance hands-on delivery with campaign planning and commercial reporting.
A strong understanding of our core sectors and ideal customer profiles (ICPs) will be critical to identifying target accounts, creating relevant messaging and working with sales to turn engagement into measurable pipeline. You will also work with Microsoft and our wider partners to identify joint marketing opportunities and align campaigns with relevant sector and technology priorities.
You will be given freedom to help develop our Private Sector marketing strategy, tailoring activity to each sub-vertical, and work with the wider team to understand and implement the Kerv brand values and make sure our USP shines through. You will work closely with our technical teams to translate expertise in Microsoft Dynamics 365, Power Platform, Azure, data and AI into relevant, outcome-led campaigns. You will actively look for opportunities to use AI to improve marketing insight, campaign delivery and efficiency, as well as identify customer needs that could inform campaigns for our AI capabilities.
Responsibilities
•Close collaboration with sales to agree target accounts, deliver account-based marketing campaigns and share accountability for generating and progressing pipeline.
•Developing a strong understanding of our core Private Sector sub-verticals, their buying needs and ideal customer profiles, using this insight to prioritise accounts and tailor events and campaigns.
•Budgeting and ROI forecasting for campaigns.
•Planning and prioritising marketing activity, managing stakeholder requests and coordinating elements of event delivery, including timelines, logistics, promotion and follow-up, alongside wider campaign commitments.
•Working with Microsoft, other partners and suppliers to develop joint campaigns, identify relevant opportunities and grow our reach across the Private Sector sub-verticals.
•Pitching and running with GTM and ABM campaigns and approaches to senior management with budget control and management.
•Using Microsoft Dynamics CRM and its marketing tools to manage campaign activity, maintain accurate account and contact data, track engagement and connect marketing activity to sales opportunities.
•Working closely with our internal design team, comfortable with the Adobe suite, and an eye for design.
•Maintaining and improving upon Kerv Digital's social media presence.
•Marketing Reporting and Metrics: report on campaign and content performance, target-account engagement, qualified leads, marketing-sourced and influenced pipeline, and ROI, using Dynamics CRM to demonstrate contribution to growth.
•Identifying and testing practical AI opportunities to improve research, targeting, content and campaign efficiency, with appropriate checks for accuracy, brand consistency and data privacy.
Requirements
•An experienced marketing professional with around 5+ years' experience in B2B technology marketing.
•A proactive, commercially minded approach, with strong organisational skills essential to working in a busy, growth-focused marketing department.
•Ability to balance and prioritise competing workloads, manage incoming demand and agree realistic deadlines with stakeholders across campaigns and event activity.
•Strong sector research and audience insight skills, with the ability to define ideal customer profiles and translate these into targeted account-based marketing campaigns in partnership with sales.
•Experience of using CRM and marketing platforms to measure campaign effectiveness and demonstrate pipeline contribution.
•Familiarity with Microsoft Dynamics CRM and its marketing tools would be an advantage.
•An interest in AI and a practical approach to identifying opportunities to improve marketing performance and communicate relevant customer outcomes.
•Previous experience of working with Microsoft or within its partner ecosystem, including joint marketing activity, would be a bonus but is not essential.
What we're also looking for
•A determined individual who is willing to work hard to build a successful marketing career.
•A natural interest in technology would be a huge advantage.
•A people person who can work with various stakeholders.
•Happy to work as part of the wider team in both Kerv Digital India and UK, offering honest feedback to senior management.
•Excellent spoken and written communication.
•Ability to work to tight targets and timescales.
What we can do for you
•Real Flexibility – splitting time between home, customer sites and the office.
•Awesome Environment – an easy going environment with experts who care deeply about what they work on.
•Interesting Work – working with not-for-profits, public bodies and top tier private entities on meaningful projects.
•Great Benefits – professional development support including frequent in-house training, private healthcare, company pension, and well stocked cupboards.
•Recognition & Growth – recognised as a 'Great Place to Work' in both the UK and India.
