About the Role
The main objective of the Marketing Automation Developer is to build, test, deploy, and support digital marketing campaigns using Salesforce Marketing Cloud and related marketing automation technologies. This role is part of a team of technical specialists and involves working closely with marketing stakeholders to design, build, manage, and execute digital marketing campaigns with an emphasis on customer and prospect engagement programs across the Wiley portfolio. The Marketing Automation Developer will be responsible for delivering high-quality campaigns and automated customer journeys while ensuring data accuracy, technical excellence, and adherence to established processes and governance standards.
Responsibilities
•Build, test, deploy, and support digital marketing campaigns using Salesforce Marketing Cloud.
•Develop and maintain email communications, customer journeys, and automated marketing programs.
•Create and manage a suite of standard email templates.
•Perform technical testing and quality assurance activities prior to campaign launch.
•Support audience segmentation, campaign data management, and campaign personalization activities.
•Support campaign briefs, including discovery and scoping of new data requirements.
•Monitor, troubleshoot, and resolve campaign, audience, and platform-related issues.
•Support integrations between marketing automation platforms and other marketing technology solutions.
•Collaborate with marketers and other stakeholders to translate business requirements into technical campaign solutions.
•Manage multiple campaigns and competing priorities while meeting production deadlines.
•Maintain campaign documentation and follow established operational standards and processes.
•Ensure campaigns comply with data privacy, consent management, and governance requirements.
•Contribute to ongoing process improvements and platform optimization initiatives.
Requirements
•Experience with AMPscript and dynamic content.
•Experience with SQL and audience segmentation.
•Experience with API integrations and data exchange processes.
•Experience working with CRM systems and customer data platforms.
•Digital marketing experience within a complex or enterprise environment.
•Bachelor's degree or equivalent professional experience.
•Hands-on experience working with Salesforce Marketing Cloud.
•Experience building, testing, and deploying digital marketing campaigns within a marketing automation platform.
•Strong understanding of Email Studio, Journey Builder, Automation Studio, audience segmentation, and campaign deployment processes.
•Experience gathering business requirements and translating them into technical campaign solutions.
•Solid working knowledge of HTML and CSS.
•Strong analytical and problem-solving skills with exceptional attention to detail.
•Experience troubleshooting campaign, data, and platform-related issues.
•Ability to manage multiple projects and competing priorities in a fast-paced environment.
•Strong communication and collaboration skills with the ability to work effectively across technical and non-technical teams.
Conditions
You'll be part of a collaborative team responsible for delivering customer communications and engagement programs across a global organization. This role offers the opportunity to work with leading marketing technologies, solve complex business challenges, and contribute to the continuous evolution of Wiley's marketing automation capabilities.
The base pay range stated represents Wiley's good faith and reasonable estimate for this role at the time of posting for roles in the United Kingdom, Canada, USA, Austria, Czechia, Denmark, France, Greece, Italy, Netherlands, Romania, or Spain. The ultimate salary offered may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to geographic location, skills, and competencies: 36,400.00 GBP to 51,066.66 GBP.
