About the Role
Join Accenture; we work to ensure brand consistency and quality in every message, so for a corporate marketing role, success depends on aligning communications with our business strategy and collaborating closely with Marketing and Communications teams, using approved formats and processes. Reporting to the Italy & Greece Marketing Lead, the Marketing Senior Analyst will join the Accenture Marketing & Communications organization, with a specific focus on Avanade and its business in Italy, supporting demand and pipeline growth for Microsoft products and IT services through the execution of marketing programs, events, communications, and operational activities. This is a broad, hands-on B2B marketing role requiring strong organizational and coordination skills, excellent attention to detail, and a proactive approach to execution. The role combines demand generation, client and executive engagement, lead management, communications, and marketing operations, with a strong focus on accuracy, collaboration, and execution excellence.
Responsibilities
•Support the planning and execution of B2B demand generation campaigns, executive events, customer experiences, roundtables, partner initiatives, and industry engagements, coordinating logistics, communications, attendee management, follow-up activities, and reporting
•Support lead management and post-event follow-up in collaboration with sales and business teams, ensuring marketing-generated engagement is accurately tracked and progressed, and contributing to effective alignment between marketing activities, sales priorities, and pipeline development
•Coordinate with sales teams, Microsoft stakeholders, agencies, vendors, and internal teams to ensure high-quality and timely execution, supporting exceptional client and executive experiences
•Support marketing operations and governance, including project plans, timelines, budgets, purchase orders, invoices, vendor coordination, documentation, and reporting, maintaining accurate trackers and ensuring activities are completed on time and in line with established processes
•Support communications, social media, award submissions, executive engagement, briefing materials, and content coordination, leveraging Microsoft technologies, including Copilot, to improve productivity and execution quality
Compensation at Accenture varies depending on a wide array of factors including but not limited to role, level, seniority, responsibility, skillset, and level of experience. For this position, the job level is B1 under the Metalmeccanico National Collective Bargaining Agreement (C011). The gross annual salary range is between 30.815€ and 45.300€.
Requirements
•Bachelor's degree in Marketing, Communications, Business Administration, or a related field, with 2–3+ years of experience in marketing, events, communications, project support, business operations, administration, or related disciplines
•Strong written and verbal communication skills in both Italian and English
•Strong organizational, coordination, and project support skills, with excellent attention to detail and a firm commitment to accuracy, quality, and execution excellence
•Ability to manage multiple activities, deadlines, and stakeholders simultaneously
•Good understanding of B2B marketing and lead management dynamics, including demand generation, lead follow-up, qualification processes, and the importance of connecting marketing activities with sales and pipeline development
•Proficiency with Microsoft Office applications; familiarity with CRM systems, marketing technologies, reporting tools, and Microsoft Copilot is a plus
•Highly organized, dependable, and proactive, with strong collaboration skills and the ability to adapt to changing priorities while maintaining quality, responsiveness, and consistent follow-through
•The role requires covering demand generation and events operational needs, stakeholder coordination, operational governance, reporting, communications and team enablement, with a strong emphasis on accurate execution
About the Company
Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. It is a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries, combining strength in technology and leadership in cloud, data and AI with industry experience, functional expertise and global delivery capability across Strategy & Consulting, Technology, Operations, Industry X and Song.
