Tasks
As Senior Lifecycle Marketing Manager, you will own and scale Henry Schein One UK's lifecycle marketing engine, driving faster activation, stronger product adoption, improved retention, and expansion readiness across the customer base. Working closely with Product, Customer Success, Sales, and Marketing Ops, you will turn lifecycle marketing into a measurable growth lever, directly influencing retention, expansion, and customer experience at scale.
•Own and optimise lifecycle marketing programmes across onboarding, activation, adoption, retention, and expansion readiness
•Design and build behaviour-led, segmented customer journeys across email and in-product messaging
•Develop and maintain a clear lifecycle roadmap aligned to business priorities and product launches
•Analyse lifecycle performance data and continuously optimise programmes to improve activation, adoption, and retention KPIs
•Partner with Product and Product Marketing to devise the strategy for ongoing feature adoption and communicate customer value effectively
•Partner with Customer Success to reinforce onboarding and engagement programmes without duplicating effort
•Partner with Sales to drive upsell through marketing-led nurture and expansion readiness signals
Requirements
•Experience in lifecycle marketing, CRM marketing, or customer marketing within a B2B SaaS environment
•Proven track record of improving activation, adoption, retention, or expansion metrics
•Strong understanding of segmentation, behavioural triggers, and customer journey design
•Commercial mindset with the ability to connect lifecycle activity to business impact
•Experience working cross-functionally with Product, Sales, and Customer Success
•Strong analytical capability and comfort working with performance data and experimentation
•Clear communicator, able to influence stakeholders and align teams around shared outcomes
•Organised, proactive, and comfortable operating in a fast-paced environment
•Experience mentoring junior team members
