dentsu

Influencer Account Executive

In short

Dentsu Story Lab in Madrid is hiring an Influencer Account Executive to manage end-to-end influencer marketing campaigns for a portfolio of strategic clients, from scouting and negotiation to activation and reporting. The role requires close collaboration with paid social, innovation, and creative teams to drive cross-selling and new business opportunities. It demands at least 5 years of experience managing influencer marketing campaigns and strategic client relationships. This is a hybrid, full-time, permanent position.

About Dentsu
Dentsu is the leading communications industry group in Spain, both qualitatively and quantitatively. For the 6th consecutive year it has topped the InfoAdex ranking, and in the latest RECMA report it achieved its largest recorded advantage in recent years.
In Spain it has notable agencies such as Carat (#1 InfoAdex ranking), iProspect (#3 InfoAdex ranking), dentsu X (#10 InfoAdex), dentsu Story Lab, Dentsu Creative, Merkle, Omega CRM, Evolf and other specialized brands, all focused on growing their clients' business.
With the best services and solutions in media, CXM and creativity, dentsu belongs to a large global network with more than 71,000 specialists operating in 120 countries and regions worldwide.
The Role
At Dentsu Story Lab Madrid we are looking for a person for the position of Influencer Account Executive. The selected person will be responsible for driving end-to-end innovation actions, managing influencer campaigns, strengthening high-level relationships, and collaborating closely with the strategy and business leadership areas to open new commercial opportunities and ensure the team's operational excellence.
Main Responsibilities
•Be the point of reference for a portfolio of strategic clients, ensuring solid and long-term relationships.
•Comprehensively manage influencer campaigns: scouting, hunting, negotiation, contracting, activation, follow-up and closing.
•Work in a hybrid manner with the paid social team.
•Collaborate with the Dentsu Innovation team to activate Media Innovation projects with influence. Special actions in TV, press and magazines, OOH, street marketing and events.
•Analyze results and present insights to optimize future activations.
•Collaborate with the Influence & Innovation Strategy Directors to detect opportunities, open new business and ensure coherence with the global strategy.
•Maintain fluid communication with clients' Business Leaders to work on proactive cross-selling and up-selling proposals.
•Work hand in hand with the creative team, elevating proposals and connecting them with other disciplines across the One Dentsu universe.
Requirements
•Minimum 5 years of experience managing influencer marketing campaigns.
•Solid experience managing strategic clients and executing influence and innovation campaigns.
•Ability to work in dynamic environments, with strategic vision and strong results orientation.
Benefits
•Vacation: 26 working days, 3 Wellness Days, a day off on your birthday, and December 24 and 31 off if they fall on a workday
•Flexible schedule
•Reduced summer hours (June 15 to September 15)
•Hybrid remote work policy
•Professional development through the Dentsu University platform
•Attractive compensation package
•Access to a flexible benefits system (health insurance, restaurant vouchers, transport card, childcare voucher, specific training...)
•Employee Assistance Program
•2 volunteering days, in line with the commitment to corporate responsibility and social impact
•Excellent work environment
•Top Employer accreditation in 2024, 2025 and 2026, and Happy Trainees certification in 2025 and 2026
Location: Madrid
Brand: The Story Lab
Time Type: Full time
Contract Type: Permanent

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