Taboola

Head of industry in performance advertising

In short

This is an enterprise sales role for an Industry Lead driving new business acquisition and key account growth across the DACH region for a performance advertising company. It involves owning the full sales cycle, building relationships with CMOs and marketing decision-makers, and developing vertical-specific sales strategies. The role requires 5+ years of digital advertising sales experience and fluency in German and English; based in Berlin with a hybrid work schedule (3 days in-office).

About the Role
As an Industry Lead on the Enterprise Sales Team in our Berlin Office, you'll play a vital role in driving commercial growth and scaling enterprise partnerships across the DACH region. You will take full ownership of acquiring new enterprise clients and strategic key accounts, positioning Taboola as their leading performance advertising partner. By managing the end-to-end sales cycle and building deep, long-term relationships with CMOs and key marketing decision-makers, you will unlock new revenue opportunities and directly expand our market footprint.
Responsibilities
•Take ownership of revenue targets and drive commercial growth within your assigned industry vertical.
•Proactively identify, approach, and acquire new enterprise clients and strategic key accounts across the DACH region.
•Manage the entire sales cycle from initial prospecting and high-impact pitching to commercial negotiations, closing, and handoff.
•Build, maintain, and continuously develop a strong sales pipeline with a clear focus on high-yield, new business acquisition.
•Build and nurture strong, long-term relationships with CMOs, Marketing Directors, and senior client-side decision-makers.
•Develop compelling vertical-specific sales strategies, business cases, and tailored performance advertising solutions.
•Collaborate closely with Account Management, Product, Marketing, and international teams to ensure client success and represent Taboola at key industry events.
Requirements
•5+ years of experience in digital advertising sales, ideally within AdTech, media sales, performance marketing, or enterprise business development.
•Proven track record in new business acquisition and consistently achieving or exceeding ambitious revenue targets.
•A strong "hunter" mindset paired with excellent commercial negotiation and closing skills.
•Extensive experience building and managing robust enterprise sales pipelines and independently driving complex, multi-stakeholder sales processes.
•Fluency in both German and English (written and spoken) to successfully engage stakeholders across the DACH region.
Nice to Have
•An established network of relevant brands, digital marketing decision-makers, and agency partners across the DACH region.
•A strong, technical understanding of data-driven performance marketing solutions and the programmatic digital advertising ecosystem.
Conditions
With an office culture that's international, social and supportive, Taboola offers very generous benefits including 30 days holiday, excellent health insurance, some flexible working, and stock options to name just a few. We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired.

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