Scroll

Head of Creators (US markets)

In short

This role leads creator/influencer relationships for a mobile app growth agency (clients include BeReal, Amo, Shotgun), building and managing a scalable pipeline of TikTok/Reels creators, assigning them to projects, reviewing content quality, and tracking performance. It's a freelance, fully remote position requiring significant experience managing creators, talent, or influencers and strong understanding of short-form video trends. The role reports directly to the founding team on creator pool health and hiring needs.

About
Scroll is an agency that helps mobile apps grow through high-performing creative and fast execution. Its clients include BeReal, Amo, Shotgun, and other ambitious apps.
Responsibilities
•Build and grow a pipeline of high-performing creators aligned with clients' verticals
•Structure a scalable scouting and vetting process
•Onboard new creators
•Assign creators to projects based on their style and track record, using briefs written by the UGC Engineer
•Set and enforce quality and turnaround standards
•Review every video before it goes to the client and manage revision rounds with creators
•Track creator performance, including delivery rate, quality, and campaign results; decide who to scale up, coach, or let go
•Build trust-based relationships and keep creators engaged
•Report to the founding team on the health of the creator pool and hiring needs
Requirements
•Significant experience managing creator, talent, or influencer relationships on the agency, platform, or brand side
•Understand TikTok/Reels formats, trends, hooks, and what makes a creator perform
•Able to negotiate and say no without damaging relationships
•Fast, autonomous execution; able to drive loosely defined problems forward
Nice to have
•Previous experience managing a small team
•An existing creator network
•A side project or entrepreneurial experience
•A portfolio
Conditions
•Freelance work

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