Description
We are looking for a strategic, creative, and results-oriented Creative Strategy & New Projects Lead to drive new business opportunities, lead tender and pitch processes, and develop innovative creative concepts and compelling proposals for prospective and existing clients.
Responsibilities
•Identify, research, and evaluate new business opportunities, potential clients, tenders, and strategic partnerships.
•Monitor relevant tender announcements, requests for proposals (RFPs), expressions of interest (EOIs), and other procurement opportunities.
•Assess potential projects based on strategic relevance, agency capabilities, commercial potential, and available resources.
•Lead the new business development process from opportunity identification through proposal submission and client follow-up.
•Build and maintain relationships with prospective clients, corporate partners, international organizations, and other stakeholders.
•Participate in introductory meetings, briefings, and discussions with prospective clients to understand their objectives and requirements.
•Develop tailored strategic and creative approaches to strengthen the agency's competitiveness in new business opportunities.
•Maintain an organized pipeline of business opportunities, tenders, pitches, and ongoing negotiations.
•Take ownership of the end-to-end tender preparation and submission process.
•Review and analyze tender documentation, terms of reference (ToRs), RFPs, and client briefs to identify key requirements, evaluation criteria, and deliverables.
•Prepare comprehensive, well-structured, and persuasive technical proposals that clearly communicate the agency's approach, methodology, expertise, and competitive advantages.
•Develop project concepts, implementation methodologies, work plans, timelines, and proposed deliverables in accordance with tender requirements.
•Integrate innovative creative ideas, communication strategies, and campaign concepts into technical and commercial proposals.
•Coordinate the preparation of financial proposals and project budgets in collaboration with relevant departments and management.
•Collect and organize supporting documentation, including company profiles, relevant experience, case studies, team credentials, and other required materials.
•Ensure all proposals meet tender specifications, submission guidelines, eligibility requirements, and deadlines.
•Manage clarification requests, proposal revisions, and additional documentation during the procurement process.
•Maintain and continuously improve tender templates, proposal materials, and the agency's credentials database.
•Generate original, engaging, and strategically relevant ideas for advertising campaigns, brand activations, communication projects, and new business proposals.
•Lead and actively participate in creative brainstorming sessions, contributing innovative approaches and fresh perspectives.
•Transform client briefs, business objectives, and consumer insights into compelling creative concepts and campaign platforms.
•Develop creative ideas for integrated marketing campaigns across digital, social media, traditional advertising, experiential marketing, events, and other communication channels.
•Create campaign concepts, key messages, brand storytelling approaches, and communication territories that resonate with target audiences.
•Collaborate closely with copywriters, art directors, designers, strategists, and other creative specialists to develop and refine ideas.
•Contribute to the development of campaign naming, slogans, taglines, creative narratives, and presentation concepts.
Requirements
•Proven professional experience in creative strategy, new business development, tender management, proposal writing, advertising, or a related role.
•Previous experience in an advertising, marketing, communications, or creative agency is strongly preferred.
•Demonstrated experience preparing technical proposals, tender submissions, business pitches, and creative project presentations.
•Strong creative thinking and concept development skills, with the ability to generate original campaign ideas and communication solutions.
•Solid understanding of branding, advertising, integrated marketing communications, and consumer behavior.
•Experience developing campaign concepts, communication strategies, and creative approaches for different brands and industries.
•Strong understanding of RFPs, terms of reference, tender evaluation criteria, and procurement procedures.
•Excellent writing, analytical, storytelling, and presentation skills.
•Ability to develop structured, persuasive proposals as well as engaging creative concepts and pitch narratives.
•Experience preparing project methodologies, implementation plans, timelines, and deliverables.
•Strong organizational and project management skills, with the ability to coordinate multidisciplinary teams.
•Strong attention to detail and ability to manage multiple tenders, pitches, and creative projects under tight deadlines.
•Excellent interpersonal, negotiation, and client communication skills.
•Proactive, independent, collaborative, and solution-oriented approach to work.
•Excellent command of Armenian, English, and Russian, both written and spoken.
Conditions
No conditions specified in the posting.
