About the Team
Are you ready to make an impact at the world's largest online travel platform? Expedia Group's Supply Marketing Team is responsible for building and developing relationships with lodging, connectivity and transport partners throughout the world, to constantly connect our product offering to our traveller demand. Our marketing team is forward-thinking and high-energy, so we look for people who flourish in a dynamic environment and who are not afraid to roll up their sleeves. Our team is based worldwide, and we thrive on the impact we deliver to Expedia Group's business.
Responsibilities
•Own and evolve Connectivity Marketing's two-sided GTM model, balancing Provider Adoption and Supply Partner Use across the Awareness, Pilot and GA phases
•Lead API adoption, usage and opportunity-capture initiatives, translating provider readiness, ADP revenue signal and partner cohort mapping into scaled marketing programs
•Determine marketing strategy to accomplish Connectivity's commercial objectives, flexing as required
•Build and run the new 1:1 ABM approach for top strategic connectivity providers, and oversee differentiated marketing solutions across CPP Elite/Preferred and long-tail cohorts
•Partner with Hotel Marketing and VR Marketing to plan and execute cross-LOB Shared Bets, moving oppy capture from ad hoc requests to structured, plan-led campaigns direct to supply partners
•Lead Connectivity's quarterly GTM planning and release cadence in partnership with Product Marketing (PMM) and Business Programs, translating Connectivity XLT priorities into a predictable delivery rhythm partners can plan against
•Establish dependable working relationships with stakeholders, including executive (VP+) level, and build rapport to become a trusted business partner
•Influence senior leaders, stakeholders and peers to manage initiatives end-to-end successfully, moving others to a preferred alternative where required
•Partner with Analytics to define and report on account-tiered success metrics (engagement, product/API adoption, commercial impact) and present clear, actionable recommendations
Requirements
•Bachelor's in Marketing, Communications, Advertising or a related field; or equivalent related professional experience
•8+ years marketing experience
•Experience developing and implementing successful B2B partner marketing campaigns and programs at scale, ideally across a multi-audience or two-sided GTM model
•Experience building or running account-based marketing (ABM) programs for strategic, high-value accounts
•Strong written communication and visual storytelling, with the ability to translate complex product or API concepts into partner-facing narratives
•Solid understanding of marketing channel mix (email, webinar, Seismic/self-serve, partner-internal comms) and how to sequence channels across a partner lifecycle
•Comfortable operating in a quarterly planning cadence, balancing committed delivery with a rolling look-ahead signal
•Ability to work effectively cross-functionally across Product Marketing, Field Enablement, Hotel/VR Marketing, Commercial and Analytics
•Strong data analysis and insight development skills; able to define and defend success metrics (adoption, usage, commercial impact) to executive stakeholders
Nice to Have
•Message Gears or Salesforce Marketing Cloud email system experience is a plus
•Preference for previous experience working in a role with a global remit
