itsu

graphic designer for grocery packaging

In short

Senior graphic designer role owning the creative direction and visual identity of grocery packaging for itsu's chilled and frozen ranges across the UK and international markets. The company is an Asian-inspired food brand with restaurants and a grocery business selling through supermarkets and other retail channels. The role is hybrid in London, partnering closely with the Brand Director on campaigns, packaging, and promotional assets, and requires a strong portfolio in consumer brand packaging design with at least 3 years of experience.

About itsu
itsu is an Asian-inspired food brand with more than 80 restaurants across the UK and Belgium, as well as a grocery business that sells products through supermarkets, health food retailers, online channels, wholesale partners, and international markets. Its grocery range includes chilled and frozen products such as crispy seaweed thins, gyoza, bao, broth, noodles, and miso.
Responsibilities
•Own the creative direction and visual identity of grocery packaging across UK and international chilled and frozen ranges
•Partner with the Brand Director to deliver creative work across campaigns, trade materials, brand presentations, packaging visualisation, point-of-sale, promotional assets, gift packaging, and internal communications
•Champion design innovation and inspire the team with fresh creative approaches
•Create campaign assets, including master templates, artwork adaptations, and asset production, and approve final creative outputs
•Support the development of packaging concepts, mock-ups, and prototypes
•Maintain high design standards, accuracy, attention to detail, and quality across projects
Requirements
•Proven experience creating design for consumer brands
•A portfolio showcasing packaging, brand assets, and commercially effective creative work
•Ability to develop concepts, refine assets, and manage production details
•Understanding of how design works at shelf, on screen, and in hand
•Hands-on, collaborative approach and passion for branding
Nice to have: No additional preferred qualifications specified
Benefits
•Competitive bonus scheme
•25 days of holiday plus bank holidays; two bank holidays can be exchanged for other religious holidays
•Health insurance
•Company pension scheme
•Opportunity to work from abroad for two weeks of the year
•50% employee discount in itsu shops
•Free itsu lunch when in the office
•Discounts at major retailers
•Salary sacrifice cycle and electric vehicle schemes
•Development and growth opportunities

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