About Appinio
Appinio is a global market research company that combines an AI-powered insights platform with expert consultancy. It helps companies understand how consumers think and make smarter decisions through research across more than 190 markets.
Responsibilities
•Define and lead the global content strategy, editorial roadmap, and go-to-market content priorities across buyer journeys, ideal customer profiles, channels, and target markets
•Operationalise and scale the brand system, tone of voice, and narrative across the global content library and marketing touchpoints
•Establish workflows, governance, content architecture, lifecycle management, and repurposing frameworks
•Set up content performance tracking and optimisation loops to demonstrate commercial impact across go-to-market channels
•Own and overhaul the customer advocacy strategy by developing case studies, testimonials, and customer-led formats
•Partner with Marketing on activations and support SEO, AIO, and CRO priorities, with feedback loops across regional and specialist teams
•Connect content to demand generation, pipeline growth, and sales enablement, ensuring it supports go-to-market priorities and delivers measurable business impact
Requirements
•Extensive experience leading B2B content strategy and owning a brand system in a fast-moving SaaS or scale-up environment
•Strong commercial instincts and a track record of connecting content to demand creation, sales enablement, and business growth
•Skilled at change management and cross-functional alignment with senior stakeholders, regional teams, and go-to-market functions
•Native-level English writing and communication skills
•Able to balance strategic thinking with a hands-on, proactive approach
Conditions
•Average of 30 vacation days, with no hard cap on the number of days
•EU-based employees can work outside their country of residence for up to 180 days per year
•Hardware provided, including a MacBook
•Employees located in Hamburg or Berlin receive a Deutschland ticket or access to a mobility budget through the NAVIT app
•Subsidised Urban Sports Club or ClassPass membership, depending on location
•Co-working spaces available in Hamburg, Berlin, Munich, London, Madrid, Barcelona, and New York
•Applications must be submitted in English
