About the Role
We are looking for an Email Marketing & Deliverability Specialist to manage and optimize Aloplay's email and SMS campaigns, supporting acquisition, engagement, retention, and cross-selling.
This is a hands-on role combining campaign execution, marketing automation, and deliverability management to ensure our communications reach the right users and drive measurable results.
Key Responsibilities
•Build, launch, and optimize email and SMS campaigns for acquisition and registered users, including cross-selling, promotions, and reactivation.
•Monitor and improve email deliverability, inbox placement, sender reputation, bounce rates, and spam complaints.
•Manage sending domains and support email authentication setup and troubleshooting, working with technical teams where needed.
•Build and optimize automated user journeys, including onboarding, retention, and re-engagement.
•Segment audiences based on user behaviour, preferences, and lifecycle stage.
•Maintain list hygiene, suppression rules, and communication preferences.
•Monitor campaign performance and report on delivery, clicks, conversions, and commercial impact.
•Run A/B tests to improve messaging, offers, timing, and campaign results.
•Work with Marketing, Product, and BI to support growth initiatives and troubleshoot campaign or data issues.
•Use AI coding tools, such as Codex or Claude Code, to build small tools, scripts, or automations when needed.
Required Skills & Experience
•Hands-on experience in email marketing, marketing automation, or CRM campaign execution.
•Practical experience monitoring and improving email deliverability and sender reputation.
•Understanding of SPF, DKIM, DMARC, list hygiene, and email sending best practices.
•Experience with CRM or marketing automation platforms such as Smartico, Braze, Customer.io, or similar.
•Experience building audience segments, automated journeys, and targeted campaigns.
•Ability to analyze campaign performance and turn findings into improvements.
•Strong execution skills, attention to detail, and ownership of campaign quality.
•Basic technical understanding of APIs, data flows, or simple scripting.
•Ability to use AI coding tools to create simple applications or automations when needed.
Nice to Have
•Experience in iGaming or another high-volume B2C environment.
•Hands-on experience launching and optimizing SMS campaigns.
•Experience with email service providers, SMS gateways, and messaging integrations.
•Basic SQL and HTML/CSS knowledge.
•Experience with WhatsApp, push notifications, or in-app messaging.
What Success Looks Like
•Strong email deliverability and healthy sender reputation.
•Reliable, timely execution of email and SMS campaigns.
•Improved engagement, conversions, retention, and cross-selling.
•Clear performance reporting and continuous campaign improvement.
•Efficient execution of ad hoc needs through automation and simple tools.
