The Coca-Cola Company

Director, Franchise Operations Uzbekistan

In short

This is a senior leadership role directing the integrated franchise agenda for Coca-Cola in Uzbekistan, connecting bottler, commercial, and functional teams to drive business growth and performance. The role covers franchise performance management, revenue growth strategy, Route-to-Market transformation, and serving as the primary counterpart to bottler leadership, requiring 10+ years of experience in Commercial, Franchise, Marketing, or General Management functions. It demands strong stakeholder influencing skills across a complex matrix organization and fluent English, based onsite in Tashkent.

About the Role
The Coca-Cola Company leads the integrated franchise agenda in Uzbekistan, connecting bottler, commercial, and functional teams to drive sustainable business growth, franchise performance, and long-term system capabilities.
Responsibilities
•Lead the integrated franchise performance agenda and develop performance dashboards and reviews
•Drive franchise performance reviews, recommend corrective actions, and identify business opportunities, risks, and growth priorities
•Monitor market dynamics, competition, regulatory developments, and consumer trends, translating insights into business actions
•Integrate franchise workstreams into the Annual Business Plan and lead franchise inputs into Long Range Planning
•Track business performance, conduct scenario planning, recommend adjustments, and coordinate planning across bottler and internal stakeholders
•Identify incremental revenue opportunities across brands, categories, channels, customers, packages, geographies, and consumption occasions
•Partner with bottler, commercial, and customer teams to develop growth initiatives and implement Revenue Growth Management strategies
•Own the in-country franchise system roadmap and drive capability development and business transformation
•Lead commercial enablement projects, including sales tools, Route-to-Market redesign, digital solutions, and execution improvements
•Support major system projects that strengthen long-term competitiveness and operational effectiveness
•Orchestrate execution across functions and partners, lead joint operating routines, and translate License to Win requirements into operational standards
•Drive consumer, shopper, and commercial plans with measurable outcomes
•Serve as the primary counterpart to bottler commercial leadership and lead governance routines related to franchise priorities
•Protect and advance the country business plan, connect Operating Unit priorities to local execution, and share market learning and best practices
•Lead adoption of enterprise initiatives and collaborate with PACS, Finance, Supply Chain, Marketing, Commercial, and Digital teams
•Set objectives and review performance for franchise team members and key commercial stakeholders
•Design development plans, succession opportunities, and capability-building initiatives
•Establish governance, decision-making processes, and operating rhythms within the franchise team
•Model company values and foster a collaborative, one-team culture
Requirements
•10+ years of experience in Commercial, Franchise, Marketing, General Management, Operations, or related business functions
•Strong knowledge of customer management, channel strategy, execution, shopper marketing, and commercial planning
•Proven ability to lead cross-functional projects and influence stakeholders in a complex matrix environment
•Experience working with bottlers, business partners, and senior leadership teams
•Demonstrated success in business planning, performance management, and growth delivery
•Excellent influencing and stakeholder management skills
•Ability to work effectively across a highly networked organization
•Strong communication and presentation skills with senior internal and external stakeholders
•Ability to synthesize complex challenges into practical business recommendations and action plans
•Proven capability to build productive partnerships and lead through influence
•Advanced / Fluent English
Nice to Have
•Strong Russian
•Uzbek language

Stop applying.
Get referred.

$10 in free credits

In just 60 seconds, fully on autopilot — Eraldt's AI agents read your CV, map the roles you fit, find live vacancies and the people who can refer you, write personal emails, and get you referred.

This isn't an application: your CV doesn't go to the company, and we don't promise a referral for this exact role.

Discover who else lands interviews on autopilot