Omnisend

Direct Marketing Specialist

In short

This is a mid-level Direct Marketing Specialist role at Omnisend, an email and SMS marketing platform for ecommerce brands, with hybrid work in Vilnius. The role involves developing and optimizing direct marketing campaigns across email, in-app, and SMS channels, customer segmentation, and English content writing for the Product Communication team. It requires 2+ years of direct marketing experience, excellent English writing skills with writing samples, and experience with marketing automation and CRM tools. Gross salary starts from 3000 EUR/month based on experience.

About Omnisend
Omnisend is an email and SMS marketing platform built for ecommerce brands. With one-click integration to major ecommerce platforms, intuitive automation, and powerful email templates, Omnisend makes sophisticated marketing effortless. The company is customer-funded and customer-driven, with over 150,000 customers.
Working at Omnisend means no drama, no chaos, just smart people doing great work — focusing on what matters without pointless meetings, micromanagement, or bureaucracy. The company is data-driven: decisions are based on insights, not gut feelings. The team trusts each other, is transparent, gives actionable feedback, and listens honestly — no egos, no hand-holding, just experienced professionals moving fast and delivering impact.
Responsibilities
•Develop and optimize direct marketing campaigns across email, in-app, and SMS channels.
•Implement customer segmentation strategies to create personalized marketing initiatives for distinct audience groups.
•Develop effective and targeted written content in English for the Product Communication team.
•Stay informed on direct marketing trends, best practices, and compliance regulations.
•Collaborate with the Design team to ensure consistency across all communications.
•Participate in creative brainstorming sessions to generate innovative marketing ideas.
•Support company growth initiatives and contribute to cross-functional projects as needed.
Requirements
•2+ years experience in direct marketing.
•Excellent written and verbal communication skills in English, with a knack for selling ideas through creative and innovative storytelling – writing samples are required.
•Experience in marketing automation tools and CRM platforms.
•Understanding of data-driven marketing, customer segmentation, and personalization strategies.
Conditions
•Gross salary starting point from 3000 EUR/month, based on experience.
•Quarterly salary reviews.
•An unlimited learning budget for self-improvement complying with the best interest of Omnisend.
•Working methods and best practices inspired by the best tech companies in Silicon Valley.
•Over 80% senior colleagues in Product — and over half company-wide — to accelerate your growth.
•Flexible working hours.
•Hybrid work (in Vilnius, Kaunas, Charleston): three days a week in the office with your team, two from home. Fully remote if based elsewhere. Possibility to work from anywhere in the world.
•Private health insurance.
•Unlimited access to psychotherapy.
•Workstation budget.
•Personalized work anniversary gifts (house cleaning, spa treatments, international flights, etc.).
•Annual company trip abroad, company gatherings twice a year, team-led teambuildings.
•Additional days off for KASP and Rifleman's Union members.
•Inclusive family-related time-off policy.

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