GAC

CRM specialist in automotive

In short

CRM Specialist role for the Marketing Division of international automotive company GAC in Moscow, developing CRM strategy and LMS business processes to improve lead-to-order conversion and reduce lead attrition. Involves working with dealer networks (DLR), CRM/media tools (DNM, CDP), KPI monitoring, and stakeholder communication. Requires at least 1 year of CRM experience in automotive, banking or retail, strong Excel/Power BI skills, and B2 English. Office-based in Moscow, 5/2 schedule.

Description
International automotive company GAC is looking for a CRM Specialist with background in marketing and analytics for the Marketing Division.
Responsibilities
•Development of LMS business process
•Optimize end-to-end processes and refine strategies to minimize lead attrition and enhance LTO (Lead-to-Order) sales conversion rates
•Development of the CRM strategy
•Investigation of competitors
•Identification of current issues and gaps & countermeasures
•Benchmarking
•Investigation of marketing and sales funnel
•Deep investigation of DNM tool
•Deep investigation of media tool
•Deep understanding of DNM dashboard
•Communication with key stakeholders
•Scaling business process to DLR network
•New dealers training
•Weekly monitoring of DLRs KPIs
•Work with weak dealers
•Collaborate with media agency on CDP development
Requirements
•Higher education
•At least 1 year of working experience in an automotive, banks or retail companies as a CRM Specialist
•Advanced knowledge and experience with MS Excel; Power BI and other analytical tools
•English level at least B2 - for everyday communication and reporting
•Analytical and communication skills, high level of responsibility, good presentation skills
Conditions
•Official employment according to the labour code of the RF
•Working schedule: 5/2 (office)
•VMI (incl. dentist) after probation period
•Corporate discounts for employees
•Transportation & meal allowance
•Flexible start of working day (8:00-10:00)
•Modern & comfortable office close to Technopark metro station

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