Location
Tbilisi, Georgia; remote or hybrid. Remote work is available outside Russia and Belarus. Relocation to Tbilisi is supported.
Company
Zion Development is hiring for a CRM marketing role focused on user engagement, retention, and lifecycle communication.
What you will do
•Own the CRM strategy, roadmap, and campaign calendar across email, push notifications, and in-app messages.
•Design, launch, and continuously improve automated onboarding, activation, retention, and reactivation journeys.
•Build behavioral audience segmentation and personalization for B2C and B2B audiences.
•Define CRM KPIs and connect campaign performance with product and business outcomes in collaboration with Analytics.
•Plan and run A/B tests and holdout experiments, measure incremental impact, and turn findings into improvements.
•Own CRM automation, event triggers, integrations, data flows, deliverability, monitoring, optimization, and troubleshooting with Product and Engineering.
Requirements
•At least 3 years of hands-on CRM experience.
•Experience building and optimizing automated, multi-channel customer journeys.
•Proficiency with CRM platforms, preferably Customer.io.
•Strong analytical skills, including defining success metrics, interpreting campaign and cohort data, and translating findings into prioritized actions.
•Solid understanding of A/B testing, control groups, attributed results, and incremental impact.
•Experience with behavioral segmentation, personalization, and event-based communication.
•Proficiency in HTML/CSS troubleshooting and templating languages for personalization, with a solid understanding of event tracking and CRM integrations.
•Ability to prioritize initiatives, manage projects independently, and collaborate with Product, Analytics, and Engineering.
•English at B2 level or higher.
Nice to have
•Experience with the Stories channel in an app, such as the InAppStory tool.
•Familiarity with HubSpot.
Culture & Benefits
•Remote or hybrid work options, with a cozy office in Tbilisi available 24 hours a day.
•Relocation support.
•Friendly, supportive team.
•Kitchen with fresh fruits, vegetables, and nuts.
•Professional growth opportunities and corporate events.
