About the Role
Join our expanding Product Growth team! We're actively recruiting a Senior CRM Manager as we continue to scale at M-KOPA. Most senior growth hires get one channel and one pod for years. This role is built differently: you'll own two of our core growth pods in your first year, then land where you've had the most impact. It's a fast track to pod leadership, not a support seat.
Responsibilities
•Take ownership of reactivation and upgrade campaigns in CleverTap, working closely with the Growth Lead there to understand what's driving the pod's numbers and where the next opportunity is.
•Work directly with the Digital Lending lead, one of our top performers, to understand cash loan growth end to end before taking it on yourself.
•Carry primary responsibility for Digital Lending for a defined period, with the Repeat Phones lead available if you need a second opinion.
•In the second half of next year, join the Lifecycle pod full-time, reporting to the Lifecycle CRM Lead.
•Build and run multi-channel campaigns (SMS, WhatsApp, push, in-app) in CleverTap against pod goals.
•Track funnel performance and flag drop-off points to the pod lead you're supporting.
•Run structured experiments (creative, audience, incentive, or timing) with clear hypotheses.
•Turn what works into documented playbooks the next person can pick up.
•Keep data quality and campaign tracking clean enough that leadership can trust the numbers.
Requirements
•5+ years in growth, performance, or lifecycle marketing, ideally in fintech, telco, or e-commerce, with real ownership over what a campaign or a pod achieved, not just involvement in it.
•Judgment as much as skill. You can walk into a pod, understand what's working and why, and make calls on where to push, not just follow a brief.
•Genuine appetite for pod leadership. This is a deliberate path toward owning a pod outright, and the breadth here is designed to get you there faster than a single-channel role would.
•Hands-on fluency in CRM platforms like CleverTap, Braze, or similar, and comfortable reading a funnel or cohort without translation.
•Energized, not unsettled, by ambiguity. You'll work across two pods and land in a third decision point by mid-year. If that sounds like an opportunity rather than a risk, you'll thrive here.
•Strong enough presence to build trust quickly with senior leads across two different pods.
Conditions
•Fully remote role within UTC -1 to UTC +3 time zones
•Work with diverse teams across UK, Europe, and Africa
•Professional development programmes and coaching partnerships
•Family-friendly policies and flexible working arrangements
•Well-being support and career growth opportunities
•At M-KOPA, we empower our people to own their careers through diverse development programs, coaching partnerships, and on-the-job training.
